SEO Hong Kong | HK Search Marketing and Optimization Blog

I have this love-hate relationship with Microsoft. At one end I praise Bing for its fresh perspective towards delivering search results. On the other end I am bashing Internet Explorer for its black propaganda showing it’s a better browser over its competitors and MSN Messenger’s potentially dangerous ad-serving platform.

This time it’s another product that’s yet to be released but whose beta version is now available: Microsoft Outlook 2010. This upcoming version is somewhat a replica of its predecessor from Office 2007 in terms of email rendering. Both have been using Microsoft Word instead of Internet Explorer to display email messages containing web standards such as CSS or background graphics. As a result, emails with

Belle and Adaline referred me to an article by someone on why everyone should ignore SEO now. I find it interesting but I’m not really surprised to hear such antagonism towards search engine optimization. I am sure many people share the same sentiment with this person. I have always read about how people practicing SEO are regarded as snake-oil salesmen who manage fly by night services that say empty promises and do nothing but empty clients’ wallets. That’s frustrating, not just to clients who have listened to broken promises but also to other search marketing professionals who are doing their jobs.

There’s a saying I often hear when I was growing up: Nobody will try to fool anyone if no one allows himself to be fooled. This piece of thought can be applied in search engine optimization, where a combination of personalities clash: demanding clients, pretending vendors, and more.

Here’s my take on businesses who should get rid of companies or individuals who try to get the business

1. We can rank your site in 72 hours!
Subplot: Within top 100 using your company name as search query.

This sounds too good to be true. While this is clearly a deception, this ranking pledge is very possible. Sadly, you’ll realize he did not make any commitment of first page ranking. We can rank your site in 72 hours, maybe within top 200 results for some unpopular keywords?

Landing page is the web page that visitors will see after they click an advertisement or search engine results page link. It is where we want our visitors to perform our desired conversions. So in order to achieve such level of likelihood, we don’t want to distract a visitor into doing something else, like clicking on an ad that eventually lands on the very same page.

I came across South China Post’s HK Digest, a section that provides a summary of headlines found in the city’s local Chinese newspapers.

A reprint from my contribution to Marketing magazine’s Web Watch published in May 2009.

Ben & Jerry’s (www.benjerry.com.hk) *****
Ben & Jerry’s Hong Kong website offers more than just the obvious mouth-watering ice cream flavors. It showcases everything a curious ice cream fan wants to know about the company. From Ben Cohen and Jerry Greenfield’s humble beginnings in Vermont to its current worldwide presence, and from its serious commitment to the community to the funny sets of moo-themed games and e-cards, everything seems covered.

The transparency behind the company’s process of preparing ice cream helps promote the brand more than it exposes its “secret” ingredients.By showcasing Ben & Jerry’s community involvement and care for environment, an avid ice cream lover doesn’t feel too guilty when he or she gets another scoop.