SEO Hong Kong | HK Search Marketing and Optimization Blog

Overview
Google Analytics’ URL Builder is a tool that allows us to associate offline and online marketing initiatives into our Google Analytics reports. Using this tool enables us to scientifically pinpoint an under-performing or overachieving channels and help us make better business decisions.

For example, you have promoted your products listed on your website and decided to use print media like SCMP or Apple Daily, or outdoor billboard using POAD or JCDecaux with your product URL prominently placed on these ads. Now, when someone visits your product page, how do you know they are actually readers of SCMP or pedestrians passing by the bus stop billboard at Jardine House? By using URL Builder you can figure it out!

Should SEO be done shortly after the site has been rebuilt? Should keyword ranking be a basis of success? There are so many questions fielded in by curious website owners. And there are equally so many answers and unsolicited advice scattered across the Web. While many of these SEO advices are insightful, some are outdated or simply a product of misunderstanding and should be avoided.

So what are the common SEO mistakes website owners, webmasters and even SEOs like me commit?

Planning and Implementation Stage

1. Failure to identify the main website objectives before performing SEO tasks such as keyword research and making content recommendations.
2. Failure to incorporate user experience in web design as to complement an SEO campaign.

Many corporations own websites. But behind the domain names that hold these websites, there are possibly many other domains related to their brands. For example, Coca Cola, the beverage giant has a website at coca-cola.com. But it also owns plenty of other domains like coke.com, cocacola.com, and brand-related domain names to ensure the website captures all possible references to the popular brand or even associations with the products they do or products they make. That’s an ideal case of handling domain names.

While certain brands require a separate domain name and hold a different website to handle a distinct audience — just like cocacolazero.com or dietcoke.com — those that are deemed similar should be handled in systematic way. And to me, that means using them to the owner’s advantage.

At the beginning of every year, a surge in demand for Hong Kong Rugby Sevens tickets takes place. Yet, it appears that overeager patrons find it very frustrating to use the HK Ticketing, the official website to book tickets online and to call for reservations.

A number of feedback was received by South China Morning Post regarding how their attempts in securing venue tickets went. Debbie McGowan of Happy Valley expressed dismay on the apparent difficulty in finding tickets in an orderly fashion. Debbie cited that both the website and ticket hotline were unable to address the surge in demand for Sevens tickets.

1. People sending direct message (DM) after I follow them
After I follow someone, I immediately get this direct message thanking me for following him or her. I don’t think it’s necessary but anyway you’re welcome. But hey, there’s more. They could also say “Join my network at Facebook, YouTube or BlogCatalog”. Just because I followed you in Twitter means I am interested in reading your Facebook feeds. I don’t need to be your friend and follow your updates. I think everyone knows how to request to be your contact in Facebook if I want to and when I want to.