Just a quick post. Maybe you have come across people from search agencies who tell you “we do both SEO and SEM”. Sounds fine, right? Maybe, but if we dig deeper into the meaning of these acronyms, we could start asking what’s the difference between SEO and SEM.

First, let’s look at how I would define both terms:
SEO (Search Engine Optimization)
The use of various techniques to improve a web site’s natural ranking on search engines in order to attract more visitors.
SEM (Search Engine Marketing)
The process of marketing a website using search engines either through improving natural rankings or paying for clicks or both.



A 
Sun, Mar 7, 2010
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