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10 Most Popular Search Engines in the World

Baidu.com and Alibaba.com, two of China’s major Internet search engines, ranked among the world’s 10 most popular search engines last month by comScore, an Internet research firm.

Highlights

  1. In December 2007, 66.2 billion search queries were conducted worldwide.
  2. In December 2007, Baidu.com Inc. was the third ranked search property worldwide with 3.4 billion searches, capturing 5.2 percent of worldwide search share.

Nasdaq-listed Baidu ranked third, with 5.2 percent of worldwide searches, according to the survey of 66.2 billion search queries.

Baidu is often referred to as China’s version of Google due to the Chinese-language search engine’s soaring popularity and profits. It made a net profit of 24.2 million U.S. dollars in the third quarter of 2007.

Alibaba.com got 0.8 percent of global searches, worked its way to 10th place, its first appearance in the top ten, according to the survey.

Hong Kong-listed Alibaba.com, the business-to-business unit of Alibaba Group, is one of China’s fastest growing Internet companies.

Its registered members soared to 24.6 million in 2007 from six million in 2004. Paying members increased to 255,000 by June 2007 from 77,000 in 2004.

Google ranked first with 62.4 percent of search share, about five times more than runner-up Yahoo with 12.8 percent.

Microsoft’s websites came in fourth with 2.9 percent, followed by the South Korea’s NHN Corporation with 2.4 percent.

Summary: Top 10 Popular Search Engines in the World
1. Google
2. Yahoo!
3. Baidu
4. MSN/Live
5. NHN Corporation
6. Ebay
7. Time-Warner Network
8. Ask Network
9. Yandex
10. Alibaba

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Elmer W. Cagape is an SEO consultant based in Hong Kong. Into Seinfeld, Toad the Wet Sprocket, space exploration, comedy films, digital marketing and travel. Follow him on Twitter (@elmercagape).

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