SEO Hong Kong | HK Search Marketing and Optimization Blog

SEO vs SEM vs PPC: Understanding Search Marketing Terms

Just a quick post. Maybe you have come across people from search agencies who tell you “we do both SEO and SEM”. Sounds fine, right? Maybe, but if we dig deeper into the meaning of these acronyms, we could start asking what’s the difference between SEO and SEM. First, let’s look at how I would define [...]

9 Tips to Reduce Bounce Rate

One interesting topic in web analytics is bounce rate. Bounce rate, is defined as the percentage of web site visitors who arrive at an entry page on your web site, then leave without visiting any other pages. We can use this metric to measure engagement of visitors. The higher the bounce rate, the less engaging [...]

Google, Yahoo, Bing Lost Search Engine Market Share in China in 2009

Even before the highly publicized news about Google’s bold plan to produce uncensored search results in China, its popularity in the mainland has been dwindling. This is according to iResearch, a local Chinese search consultancy firm. In addition to Google losing search market share in mainland, Yahoo! and Bing also lost a certain portion of their [...]

Senior Marketers Need to Know Best Performance Metrics

A survey made by Emarketer showed that the general trend from senior marketers worldwide is leaning towards “shallow” performance metrics when asked to evaluate which ones they are interested in measuring. The survey referenced survey result sources from the Society of Digital Agencies (SoDA) in its 2010 Digital Marketing Outlook posted January 19, 2010. Marketers were [...]

URL Builder for Google Analytics

Overview Google Analytics’ URL Builder is a tool that allows us to associate offline and online marketing initiatives into our Google Analytics reports. Using this tool enables us to scientifically pinpoint an under-performing or overachieving channels and help us make better business decisions. For example, you have promoted your products listed on your website and decided [...]