Comments on: Broadway Electronics: When Competitor Steals Your Traffic

By: How to Reduce Bounce Rate in 9 Ways

How to Reduce Bounce Rate in 9 Ways — Tue, 02 Mar 2010 03:05:41 +0000

[...] will be there on top for these brand queries, it’s not always a given, and the case of Broadway Hong Kong can be used as an example. Therefore it is important to ensure that visitors go to our sites for [...]

By: 10 Most Read SEO Hong Kong Articles of 2009

10 Most Read SEO Hong Kong Articles of 2009 — Sat, 02 Jan 2010 09:38:07 +0000

[...] 2. Broadway Electronics: When Competitor Steals Your Traffic A brief examination on how a search for ‘broadway’ electronics queries displayed a competitor’s (Fortress’) website appearing on top of search results. [...]

By: Theresa

Theresa — Wed, 04 Nov 2009 07:50:54 +0000

I think that HK brands tend not to develop their online market because their physical shops are a lot more accessible to their target consumers than say for example, shops in New Zealand, where I currently live (and I was born in HK). I have been trying to do some price comparison for a netbook prior to my HK trip next month and find Fortress to be one of the few HK retail companies with a website that is of some use to a potential shopper.

I suppose it's not a bad marketing plan for a local HK retail company because if I live in HK, it would only take me 15mins to get a shopping mall on foot. In New Zealand, it takes me 15mins by car to get to a shopping mall, which doesn't always have all the shops that I want to visit.

Anyhow I'm off topic. Something's wrong with the search engine or more likely, someone's doing dirty tricks to get Fortress on top of the list of search results. And by the way, Broadway has better customer service than Fortress.

By: HKshopping

HKshopping — Sat, 31 Oct 2009 23:53:18 +0000

it's called http://www.ibroadway.com.hk/ but you have to search Broadway Electronics Hong Kong to show Broadway Photo Supply

By: Elmer W. Cagape

Elmer W. Cagape — Sun, 14 Jun 2009 00:41:56 +0000

Dimitra, bid for a keyword is a term used in paid search. It is the maximum cost someone's willing to pay for every click on the ad driven by the keyword.

@Pavan Reddy: Thank you for your ideas. 1) I think it's got nothing to do with bidding for the keyword in AdWords since the ranking I described was in organic search results. Organic and paid search is independent of each other, right? 2) I'm not sure Fortress bid for a competitor's keyword. 3) Being arrogant and and believing in online advertising shouldn't be punished/rewarded with this outcome.

By: dimitra

dimitra — Sun, 07 Jun 2009 10:31:31 +0000

What is a bid for a keyword?

By: Harbour Grand Hotel: Disadvantages of a Separate Website From Harbour Plaza

Harbour Grand Hotel: Disadvantages of a Separate Website From Harbour Plaza — Mon, 16 Mar 2009 22:35:37 +0000

[...] Yes, Harbour Grand is number two in the results page. But why should it settle for runner up when it deserves a top spot for such keyword? In retrospect, if we integrate Harbour Grand with the good old Harbour Plaza website, it won’t reverse the trend. This reminds me of a search for Broadway Electronics search that yields the website of its competitor, Fortress. [...]

By: Diana Lam

Diana Lam — Fri, 06 Mar 2009 02:02:42 +0000

I'm a newcomer to HK and have noticed the exact same thing!

There are plenty of silo'd websites but no holistic approach to make use of SEO.

I want to buy an Xbox 360 and for the life of me can't find any decent websites that could lead me to either Fortress or Broadway. I'll probably end up going to 298 or 188… now isn't that a missed opportunity for these electronic giants.

By: Pavan Reddy

Pavan Reddy — Sat, 14 Feb 2009 04:25:34 +0000

I performed the exact search and was surprised to find Fortress in the first search result. There could be a few reasons why that may be happening

1) Fortress has overbid Broad way for google adwords or Fortress has added so many tags mentioning Broadway on their website that they come up ahead of Broadway.

2) Broadway could not bid for the keyword "Broadway" since it is so popular in the US and they lost track of time and before they realized Fortress has bid for the keyword.

3) Broadway is arrogant and believe in online advertizing.

By: Elve

Elve — Thu, 13 Nov 2008 16:10:00 +0000

Online shopping is now a easy way of buying anything which they want by using the internet.so people want to know more about this.

Its a nice post about the same thing.

Thanks