60 Site SEO Audit Checklist

Reviewing SEO in an audit sometimes can be overwhelming. We all want to make a systematic approach so we are able to address two important issues: a) Make use of time efficiently and b) Ensure we don’t miss any relevant SEO issue. Hence this SEO audit checklist for webmasters who don’t want to engaged with a consultant and learn more about SEO at their own pace.

1 Indexed pages
Use the “site:” operator in Google search (for example enter “site:seo-hongkong.com“) and verify how many pages are indexed in Google.

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Spell Check: Low PageRank Value May Be Caused by Spelling Errors

A relationship between low Google PageRank and bad spelling and grammar has been revealed in a video just made public. In the video, shown below, Matt Cutts, a software engineer at Google makes a correlation between site content littered with poor spelling and grammar structure and low PageRank value. In a response to a question about whether or not spelling or grammar matters when Google evaluates websites, to which Cutts responded:
“We noticed a while ago that, if you look at the PageRank of a page — how reputable we think a particular page or site is — the ability to spell correlates relatively well with that. So, the reputable sites tend to spell better and the sites that are lower PageRank, or very low PageRank, tend not to spell as well.”
Cutts says grammar and spelling issues are not currently used as “direct signal” for search ranking; your page may have a perfectly edited content but still fail to rank prominently especially if the page fails on other aspects such as lack of focus on keywords, relatively fewer inbound links or poor navigation structure.

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Site Search Analytics: Checking Out What Visitors Cannot Find

To many of us search engine optimization people, helping visitors get to a client’s landing page from search engines is already an accomplishment. Yet, it’s only part of the objective most, if not all, clients have in mind.

For sites that are built to sell products, conversion rates — the ratio of orders to overall site visits — is between 2 and 3 per cent. So the question is that, where do 97 to 98 per cent of traffic go? It is easy to assume different factors such as invalid visits from site owners or web developers, visitors who were at the early stage of buying cycle, or simply those who can’t easily find what they are looking for.

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Chinese Internet Users Prefer Portals Over Social Networking Sites

While almost the rest of the web surfing world have spent hours and hours of the day at social networking sites, Chinese Internet users don’t share the same passion. This is the result of a study conducted by comScore Media Metrix service. Instead of social networking websites many of us have become addicted to, Chinese users spent more time on portals — sites that provide a collection of content from various sources — accounting for 24.4 per cent of total time in Greater China, which includes Mainland China, Hong Kong and Taiwan.

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Google vs Norton: Somebody Must Be Telling a Lie!

Google search engine gives us the links to sites based on our search query. But if for some reason Google deems your computer could be compromised by clicking on the link, it issues a text warning beside the link you’re about to click: This site may harm your computer or The site may be compromised. In that way, should you decide to follow your instinct and your machine gets infected, Google can only say, “I told you”.

But what if you don’t only follow your instinct, you also follow someone else’s recommendation?

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