One interesting topic in web analytics is bounce rate. Bounce rate, is defined as the percentage of web site visitors who arrive at an entry page on your web site, then leave without visiting any other pages. We can use this metric to measure engagement of visitors. The higher the bounce rate, the less engaging [...]
Continue reading 9 Tips to Reduce Bounce Rate3. February 2010
Overview Google Analytics’ URL Builder is a tool that allows us to associate offline and online marketing initiatives into our Google Analytics reports. Using this tool enables us to scientifically pinpoint an under-performing or overachieving channels and help us make better business decisions. For example, you have promoted your products listed on your website and decided [...]
Continue reading URL Builder for Google Analytics22. January 2010
1. People sending direct message (DM) after I follow them After I follow someone, I immediately get this direct message thanking me for following him or her. I don’t think it’s necessary but anyway you’re welcome. But hey, there’s more. They could also say “Join my network at Facebook, YouTube or BlogCatalog”. Just because I [...]
Continue reading 11 Things I Hate About Twitter12. January 2010
1. Automated Friend Suggestions Facebook pretends to know who my friends are by making suggestions on “Friends You May Know”. This is probably based on my current friends and on what they are doing right now. While this feature provides good matches (like skipped web mail contacts), most in my list are totally unknown strangers. [...]
Continue reading 12 Annoying Things About Facebook2. January 2010
Happy New Year from SEO Hong Kong! Just before we put 2009 totally behind us, SEO Hong Kong presents its most read blog posts of that eventful year: 1. Giordano’s Online Shopping Site A review of how Giordano organizes its website and implications on search engine marketing. 2. Broadway Electronics: When Competitor Steals Your Traffic A brief examination on [...]
Continue reading 10 Most Read SEO Hong Kong Articles of 2009
2. March 2010
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