How to Remove lifehacĸ and Other Referral Spam on Google Analytics

Before you rejoice upon discovering that your site has been getting a referral traffic from Lifehacker website upon examination of your Google Analytics traffic, bear

5 Email Marketing Mistakes in 2015

Contrary to popular belief that despite social media channels bypassing the good old email marketing, it apparently is alive and well, and being used as

Finnair Twitter Ads: Language Matters

Twitter has now aggressively pursued Twitter users — at least in my experience as a user since April 2007 — to advertise businesses and display

What Not to Do When You Unsubscribe ‘Members’

As hard it may be to encourage people to subscribe to one’s newsletters, it’s very easy to lose them via that unsubscribe button. Uninteresting content,

Right to Be Forgotten

While many of us wish to be remembered: our birthdays, as the first to break the 10-minute staying underwater without breathing limit or first Asian/human/creature to {insert