5 Email Marketing Mistakes in 2015

Contrary to popular belief that despite social media channels bypassing the good old email marketing, it apparently is alive and well, and being used as

Finnair Twitter Ads: Language Matters

Twitter has now aggressively pursued Twitter users — at least in my experience as a user since April 2007 — to advertise businesses and display

What Not to Do When You Unsubscribe ‘Members’

As hard it may be to encourage people to subscribe to one’s newsletters, it’s very easy to lose them via that unsubscribe button. Uninteresting content,

Right to Be Forgotten

While many of us wish to be remembered: our birthdays, as the first to break the 10-minute staying underwater without breathing limit or first Asian/human/creature to {insert

Facebook Free Advertising is Over

If you are hoping to ride the popularity of Facebook and try to gather as many fans as possible to get as much exposure as