60 Site SEO Audit Checklist

Reviewing SEO in an audit sometimes can be overwhelming. We all want to make a systematic approach so we are able to address two important issues: a) Make use of time efficiently and b) Ensure we don’t miss any relevant SEO issue. Hence this SEO audit checklist for webmasters who don’t want to engaged with a consultant and learn more about SEO at their own pace.

1 Indexed pages
Use the “site:” operator in Google search (for example enter “site:seo-hongkong.com“) and verify how many pages are indexed in Google.

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Spell Check: Low PageRank Value May Be Caused by Spelling Errors

A relationship between low Google PageRank and bad spelling and grammar has been revealed in a video just made public. In the video, shown below, Matt Cutts, a software engineer at Google makes a correlation between site content littered with poor spelling and grammar structure and low PageRank value. In a response to a question about whether or not spelling or grammar matters when Google evaluates websites, to which Cutts responded:
“We noticed a while ago that, if you look at the PageRank of a page — how reputable we think a particular page or site is — the ability to spell correlates relatively well with that. So, the reputable sites tend to spell better and the sites that are lower PageRank, or very low PageRank, tend not to spell as well.”
Cutts says grammar and spelling issues are not currently used as “direct signal” for search ranking; your page may have a perfectly edited content but still fail to rank prominently especially if the page fails on other aspects such as lack of focus on keywords, relatively fewer inbound links or poor navigation structure.

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7 Tips for Business Bloggers

We often give advice to businesses that blogging is one of the ways to expand an otherwise static corporate website.

Blogging not only exposes business expertise and raise its reputation in the industry, it also expands opportunities to be found through search engines provides visitors more reason for visitors to return and cultivate relationship with customers and business partners.

By empowering staff members to write about their respective expertise improve their confidence, get press mentions and industry connections, while representing a human side of a corporate organization.

I have had a chance to write blog posts elsewhere — without losing my identity through ghost writing — and I learned valuable lessons in the process.

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195M Young Chinese Netizens Spend Time Online On Music, Games, Video

According to the annual China Internet Network Information Center (CNNIC) report “2009 Report on the Behavior of China’s Young Internet Users”, the number of young Chinese Internet users — those who are younger than 25 — rose almost 17 percent to 195 million from the end of 2008 to 2009. In addition, this group accounts for 51 percent of all Internet users in China. There’s also a 24 percent increase in mobile phone usage to access the Web; currently, 74 percent of these youngsters access the Web through phones.

Young Chinese Internet users spend lots of time on gaming. Photo credit: http://www.flickr.com/photos/randomwire/

More highlights from the CNNIC survey:

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• Internet penetration for China’s young population now stands at 54.5 percent.

What Everyone Needs to Know About Blogs

Wikipedia defines blog as a user-generated website where entries are made in journal style and displayed in a reverse chronological order. Webster defines it as a website that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer.

Technorati is currently tracking 66.6 million blogs, a huge leap from the 500,000 blogs tracked in June, 2003.

From Pew Internet

Two surveys by the Pew Internet & American Life Project in November established new contours for the blogosphere: 8 million American adults say they have created blogs; blog readership jumped 58% in 2004 and now stands at 27% of internet users; 5% of internet users say they use RSS aggregators or XML readers to get the news and other information delivered from blogs and content-rich Web sites as it is posted online; and 12% of internet users have posted comments or other material on blogs. Still, 62% of internet users do not know what a blog is.

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