Japan Quake, Tsunami and PR Disasters

The massive quake that shook Japan, along with the tsunami it generated, and the potential nuclear meltdown, has both devastated a significant portion of Land of the Rising Sun and worried neighbors who sit in the Pacific Ring of Fire. While the whole situation clearly reveals the mortality of the whole human race, not everyone seems to describe it this way. There are cases when companies, well-known or obscure embrace the spotlight for wrong reasons.

Singapore’s MediaCorp made a sales push for advertisers during its extended coverage of the Japan earthquake, barely two hours after the initial tremor was recorded.

“Book your spots in the Weekday Evening News Bundle as the channel brings viewers comprehensive coverage reports on the disaster with extended versions of news bulletins tonight.”

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How To Breakup With Twitter Followers

Breaking up is hard to do? Maybe not in Twitter where followers of an account can easily remove themselves from a boring, intrusive or irrelevant accounts they follow. An Exact Target study shows the reasons how and why Twitter followers start abandoning our tweets.

More than half of Twitter users (52%) say that once content becomes repetitive or boring, it’s time to unfollow a brand, according to a report from Exact Target and CoTweet. Another popular reason (41%) for unfollowing an account is to unclog a crowded stream of tweets. While this reason makes sense — it’s hard to follow a steady stream of tweets — frequency of Twitter updates may also play a part in such disconnection effort. When someone spends the whole day updating his/her account with link dumps, conversation with followers or simply arbitrary update nobody seems to be interested, he/she is a good candidate to unfollow.

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7 Tips for Business Bloggers

We often give advice to businesses that blogging is one of the ways to expand an otherwise static corporate website.

Blogging not only exposes business expertise and raise its reputation in the industry, it also expands opportunities to be found through search engines provides visitors more reason for visitors to return and cultivate relationship with customers and business partners.

By empowering staff members to write about their respective expertise improve their confidence, get press mentions and industry connections, while representing a human side of a corporate organization.

I have had a chance to write blog posts elsewhere — without losing my identity through ghost writing — and I learned valuable lessons in the process.

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Understanding Facebook’s New Social Context Metric

In Facebook, it is normal to see ads, but once we see some of them being ‘Liked’ by friends, it is normal to ask what’s the impact of liking such ad. Now, as Facebook unveils its latest social media metrics, we are seeing answers to these questions.

A few days ago, Facebook launched a new metric that measures how friend connections react to the same ads we see displayed on Facebook.


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New IFC HK Website: Never Learned

A couple of friends in Facebook notified their connections through their respective walls about the new-look website of the International Finance Centre.

I must say that this is a welcome news, knowing that the previous version was more than half a decade old. Not that the old one was horrible looking (see Disclosure below.), but a lot of things must have evolved during the period that the website may. During the same feature, rivals Pacific Place, Citygate Outlets and Harbour City underwent online facelift.

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