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Ben & Jerry’s vs G2000 Web Watch at Marketing Interactive

22. June 2009

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A reprint from my contribution to Marketing magazine’s Web Watch published in May 2009. Ben & Jerry’s (www.benjerry.com.hk) ***** Ben & Jerry’s Hong Kong website offers more than just the obvious mouth-watering ice cream flavors. It showcases everything a curious ice cream fan wants to know about the company. From Ben Cohen and Jerry Greenfield’s humble beginnings [...]

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My Ideal Ranking Factors for Web and Local Listings

17. June 2009

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Something’s playing around my mind while I was on my way home from work. I recalled a search for “web design hong kong” earlier. On top of search results page is a collection of web design businesses, their phone numbers and Google map plotting the approximate location of these businesses. Unfortunately, the results failed to impress [...]

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A Day In The Life Of An SEO Guru

9. April 2009

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8:09am Decides to wake up after a couple of alarm clock snoozes. Realizes that he’s late for work, he decides to skip breakfast and just had quick shower, brush his teeth, dress up and zoom to work. 8:48am Reaches his desk and turns on his PC which was left on the whole night. The reason: Advanced Web Ranking [...]

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2008 Search Quiz Winner

2. January 2009

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I am happy to announce to everyone that I won the 2008 Search Quiz organized by Matt McGee at Small Business SEM. I must say that even if I won the contest, the quiz itself is a difficult one, as Matt himself would admit. This year’s quiz was difficult, to say the least. That meant I had [...]

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Telling Customers What Search Queries To Use

25. November 2008

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I saw a Sony Blu-ray ad somewhere near the Central Library in Causeway Bay. In addition to the product models and features, there is also an invitation to go online and visit the Sony website. But what attracted me is that the ad also included an illustration to go to a search engine and type [...]

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