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9 Tips to Reduce Bounce Rate

2. March 2010

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One interesting topic in web analytics is bounce rate. Bounce rate, is defined as the percentage of web site visitors who arrive at an entry page on your web site, then leave without visiting any other pages. We can use this metric to measure engagement of visitors. The higher the bounce rate, the less engaging [...]

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URL Builder for Google Analytics

3. February 2010

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Overview Google Analytics’ URL Builder is a tool that allows us to associate offline and online marketing initiatives into our Google Analytics reports. Using this tool enables us to scientifically pinpoint an under-performing or overachieving channels and help us make better business decisions. For example, you have promoted your products listed on your website and decided [...]

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10 Most Read SEO Hong Kong Articles of 2009

2. January 2010

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Happy New Year from SEO Hong Kong! Just before we put 2009 totally behind us, SEO Hong Kong presents its most read blog posts of that eventful year: 1. Giordano’s Online Shopping Site A review of how Giordano organizes its website and implications on search engine marketing. 2. Broadway Electronics: When Competitor Steals Your Traffic A brief examination on [...]

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Google Analytics Traffic Sources and How To Achieve Them

7. October 2009

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There are three major ways visitors reach your website. Direct traffic, search engines and link referrals. Knowing where visitors come from helps us identify areas of opportunity. At the same we can also determine weak areas that we should exert more effort on. Direct Traffic This visitor traffic source refers to visitors coming to our website through [...]

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Common Google Analytics Goal Setup Mistakes

26. August 2009

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While keyword ranking is still a good way to gauge the performance of any search engine marketing campaign, it’s not as important as measurement of metrics that make better business sense. So there is a need to measure SEO performance through setting up of web analytic goals. I guess we’d like to measure number of [...]

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