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Google Street View: Making Hong Kong Easier to Navigate

11. March 2010

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It’s nice to have Hong Kong’s blueprint displayed online with the launch of Google Street View Hong Kong Edition. The city comes after Japan, Singapore and Taiwan. Along with Hong Kong’s launch is also Macau’s debut. For the uninformed, you can access this feature using Google Maps, find an address (try Time Square, Lan Kwai [...]

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Google, Yahoo, Bing Lost Search Engine Market Share in China in 2009

27. February 2010

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Even before the highly publicized news about Google’s bold plan to produce uncensored search results in China, its popularity in the mainland has been dwindling. This is according to iResearch, a local Chinese search consultancy firm. In addition to Google losing search market share in mainland, Yahoo! and Bing also lost a certain portion of their [...]

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Senior Marketers Need to Know Best Performance Metrics

14. February 2010

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A survey made by Emarketer showed that the general trend from senior marketers worldwide is leaning towards “shallow” performance metrics when asked to evaluate which ones they are interested in measuring. The survey referenced survey result sources from the Society of Digital Agencies (SoDA) in its 2010 Digital Marketing Outlook posted January 19, 2010. Marketers were [...]

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URL Builder for Google Analytics

3. February 2010

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Overview Google Analytics’ URL Builder is a tool that allows us to associate offline and online marketing initiatives into our Google Analytics reports. Using this tool enables us to scientifically pinpoint an under-performing or overachieving channels and help us make better business decisions. For example, you have promoted your products listed on your website and decided [...]

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Google’s China Exit Strategy

16. January 2010

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It’s now four years since Google made a decision to censor search results in China. In 2006, Google decided to launch the censored Google.cn search engine after its global site Google.com was perpetually down 10% of the time. Now, after the attacks and disconnection between the quality of results of Google China site and non-censored [...]

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