RSS

Archive | Google Analytics RSS feed for this section

8 Things to Check When Relaunching Your Website

18. May 2010

0 Comments

Revamping a website is an exciting time. For a company’s online presence, it’s an opportunity to portray a new look and follow a new brand direction. But it is also a time to be reasonably nervous as bugs, misspelled words or malfunctioning forms can arise anytime. In SEO, there are also things we need [...]

Continue reading 8 Things to Check When Relaunching Your Website

URL Builder for Google Analytics

3. February 2010

2 Comments

Overview Google Analytics’ URL Builder is a tool that allows us to associate offline and online marketing initiatives into our Google Analytics reports. Using this tool enables us to scientifically pinpoint an under-performing or overachieving channels and help us make better business decisions. For example, you have promoted your products listed on your website and decided [...]

Continue reading URL Builder for Google Analytics

Basic Web Analytics for Hong Kong City Guide Websites

21. November 2009

0 Comments

How do website owners attract advertisers? The first thing that comes to mind is provision of unique, consistent content that’s useful to the advertiser’s target audience. This is quite subjective and also we find many similar sites in Hong Kong competing for attention. I wonder if the next step is.. grab an unsuspecting journalist and [...]

Continue reading Basic Web Analytics for Hong Kong City Guide Websites

Common Google Analytics Goal Setup Mistakes

26. August 2009

0 Comments

While keyword ranking is still a good way to gauge the performance of any search engine marketing campaign, it’s not as important as measurement of metrics that make better business sense. So there is a need to measure SEO performance through setting up of web analytic goals. I guess we’d like to measure number of [...]

Continue reading Common Google Analytics Goal Setup Mistakes

Measure Your Google Analytics IQ with Conversion University

10. March 2009

0 Comments

If you consider yourself as a Google Analytics guru, here’s your chance to do some bragging rights with the industry’s best: measure your Google Analytics IQ by taking a free online Google Analytics course at Conversion University. Once you are confident enough, you can take the test (costs US$50). Good luck!

Continue reading Measure Your Google Analytics IQ with Conversion University
« Previous Entries
SEO Hong Kong Services: SEO Consulting | Link Building | SEO Courses | Web Analytics | Social Media