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URL Builder for Google Analytics

3. February 2010

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Overview Google Analytics’ URL Builder is a tool that allows us to associate offline and online marketing initiatives into our Google Analytics reports. Using this tool enables us to scientifically pinpoint an under-performing or overachieving channels and help us make better business decisions. For example, you have promoted your products listed on your website and decided [...]

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Basic Web Analytics for Hong Kong City Guide Websites

21. November 2009

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How do website owners attract advertisers? The first thing that comes to mind is provision of unique, consistent content that’s useful to the advertiser’s target audience. This is quite subjective and also we find many similar sites in Hong Kong competing for attention. I wonder if the next step is.. grab an unsuspecting journalist and [...]

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Common Google Analytics Goal Setup Mistakes

26. August 2009

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While keyword ranking is still a good way to gauge the performance of any search engine marketing campaign, it’s not as important as measurement of metrics that make better business sense. So there is a need to measure SEO performance through setting up of web analytic goals. I guess we’d like to measure number of [...]

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Measure Your Google Analytics IQ with Conversion University

10. March 2009

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If you consider yourself as a Google Analytics guru, here’s your chance to do some bragging rights with the industry’s best: measure your Google Analytics IQ by taking a free online Google Analytics course at Conversion University. Once you are confident enough, you can take the test (costs US$50). Good luck!

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How To Track and Count Number of Links in Google Analytics

28. February 2009

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Sometimes when we build web pages, we want to know how many visitors clicked on a link. It is somehow different from identifying how many visits did the page linked to have, because it can have multiple pages linking to it. By knowing how many clicks our links are getting, we know they are either [...]

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