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Google Oil Spill Aid: BP’s Expensive AdWords Campaign
In its effort to save itself from further trouble, BP is employing search engine marketing as a PR tool. Yes, search engine marketing can be used as a reputation management device, even if it’s not sustainable or long term solution. I posted an entry about the benefits of having multiple pages appearing on the same [...]
Continue reading Google Oil Spill Aid: BP’s Expensive AdWords Campaign10 Most Read SEO Hong Kong Articles of 2009
2. January 2010
Happy New Year from SEO Hong Kong! Just before we put 2009 totally behind us, SEO Hong Kong presents its most read blog posts of that eventful year: 1. Giordano’s Online Shopping Site A review of how Giordano organizes its website and implications on search engine marketing. 2. Broadway Electronics: When Competitor Steals Your Traffic A brief examination on [...]
Continue reading 10 Most Read SEO Hong Kong Articles of 2009Is the Future of Google Organic Search Not So Bright?
7. November 2009
Have you noticed that some search results yield way too many paid search ads and local map listings above the fold? Take a look at the search results for the search phrase hong kong hotels. Note that the presence of paid search ads and Google Maps listings took almost all of the valuable browser property [...]
Continue reading Is the Future of Google Organic Search Not So Bright?9 Reasons Why Our Paid Search Ads Don’t Appear As Expected
31. August 2009
Ever wondered why our paid search ads don’t show up as expected? There are occasions that we don’t need our ads to show up on search results or partner pages. That’s because we want our ads will only be exposed (and clicked) by people whom we think are our target audience. For example, they may [...]
Continue reading 9 Reasons Why Our Paid Search Ads Don’t Appear As Expected12 SEM, Paid Search, PPC Job Interview Questions That Make Sense
7. June 2009
Check out top 12 interview questions for paid search professionals. With possible answers.
Continue reading 12 SEM, Paid Search, PPC Job Interview Questions That Make SenseSEO Hong Kong on Facebook
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10. June 2010
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