SEO Hong Kong | HK Search Marketing and Optimization Blog » Paid Search

Google Oil Spill Aid: BP’s Expensive AdWords Campaign

Elmer W. Cagape — Thu, 10 Jun 2010 08:40:34 +0000

In its effort to save itself from further trouble, BP is employing search engine marketing as a PR tool. Yes, search engine marketing can be used as a reputation management device, even if it’s not sustainable or long term solution. I posted an entry about the benefits of having multiple pages appearing on the same [...]

10 Most Read SEO Hong Kong Articles of 2009

Elmer W. Cagape — Sat, 02 Jan 2010 09:36:48 +0000

Happy New Year from SEO Hong Kong! Just before we put 2009 totally behind us, SEO Hong Kong presents its most read blog posts of that eventful year: 1. Giordano’s Online Shopping Site A review of how Giordano organizes its website and implications on search engine marketing. 2. Broadway Electronics: When Competitor Steals Your Traffic A brief examination on [...]

Is the Future of Google Organic Search Not So Bright?

Elmer W. Cagape — Sat, 07 Nov 2009 00:25:53 +0000

Have you noticed that some search results yield way too many paid search ads and local map listings above the fold? Take a look at the search results for the search phrase hong kong hotels. Note that the presence of paid search ads and Google Maps listings took almost all of the valuable browser property [...]

9 Reasons Why Our Paid Search Ads Don’t Appear As Expected

Elmer W. Cagape — Mon, 31 Aug 2009 15:11:23 +0000

Ever wondered why our paid search ads don’t show up as expected? There are occasions that we don’t need our ads to show up on search results or partner pages. That’s because we want our ads will only be exposed (and clicked) by people whom we think are our target audience. For example, they may [...]

12 SEM, Paid Search, PPC Job Interview Questions That Make Sense

Elmer W. Cagape — Sun, 07 Jun 2009 15:42:04 +0000

Check out top 12 interview questions for paid search professionals. With possible answers.

AdWords Trademark Policy Change: Possible Consequences

Elmer W. Cagape — Mon, 18 May 2009 23:08:29 +0000

Last week, Google’s Dan Friedman wrote via Google AdWords’ official blog “..we are adjusting our trademark policy in the U.S. to allow some ads to use trademarks in the ad text. This change will bring Google’s policy on trademark use in ad text more in line with the industry standard.” This development allows advertisers who don’t [...]

Secretary’s Day Flowers: Capturing Audience At The Right Time

Elmer W. Cagape — Sat, 18 Apr 2009 06:34:30 +0000

Secretary’s Day (also known as Administrative Professional’s Day) is celebrated to honor and recognize the work of secretaries, administrative assistants and receptionists. This year Secretary’s Day will be on the 22nd of April. Probably in the search engine usage patterns, there will be a surge in secretary’s day related terms. This is the same as [...]

Google Agency Toolkit: Helping Agencies Create and Optimize Online Campaigns

Elmer W. Cagape — Thu, 05 Mar 2009 23:37:16 +0000

Sometime last week, Google decided to put up a page — looks like a delicious.com account with bookmarked of Google services — containing useful Google tools that agencies can use within a certain phase of search engine marketing campaign. Google Agency Toolkit is a collection of tools classified according to the different stages (planning, placement, creation [...]

Google’s Search-based Keyword Tool

Elmer W. Cagape — Tue, 20 Jan 2009 05:24:56 +0000

In addition to the Google AdWords keyword tool, which tells advertisers which keywords are most popularly used as search queries, Google not long ago introduced its Search-based Keyword Tool. Search-based Keyword Tool operates the reverse way how Google serves pages based on a user’s search query. So instead of keyword inputs, Search-based Keyword Tool accepts [...]

Common Pay Per Click Myths

Elmer W. Cagape — Tue, 13 Jan 2009 02:26:10 +0000

You will see immediate results Because paid search is almost always compared to its cousin organic search, the distinction cannot be ignored: paid search delivers immediate results much faster than organic search does. Unfortunately, it doesn’t work this way. You can’t get immediate results just because you have done keyword research, developing ad copies, making bids [...]