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	<title>SEO Hong Kong &#124; HK Search Marketing and Optimization Blog &#187; Paid Search</title>
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	<description>Promoting Search Engine Marketing in Hong Kong</description>
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		<title>60 Site SEO Audit Checklist</title>
		<link>http://www.seo-hongkong.com/blog/60-site-seo-audit-checklist-3799.html</link>
		<comments>http://www.seo-hongkong.com/blog/60-site-seo-audit-checklist-3799.html#comments</comments>
		<pubDate>Tue, 18 Oct 2011 06:11:20 +0000</pubDate>
		<dc:creator>Elmer W. Cagape</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Google Webmasters]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Links]]></category>

		<guid isPermaLink="false">http://www.seo-hongkong.com/blog/?p=3799</guid>
		<description><![CDATA[Reviewing SEO in an audit sometimes can be overwhelming. We all want to make a systematic approach so we are able to address two important issues: a) Make use of time efficiently and b) Ensure we don&#8217;t miss any relevant SEO issue. Hence this SEO audit checklist for webmasters who don&#8217;t want to engaged with [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Unsafe PPC Ads</title>
		<link>http://www.seo-hongkong.com/blog/unsafe-ppc-ads-3319.html</link>
		<comments>http://www.seo-hongkong.com/blog/unsafe-ppc-ads-3319.html#comments</comments>
		<pubDate>Wed, 06 Oct 2010 18:22:38 +0000</pubDate>
		<dc:creator>Elmer W. Cagape</dc:creator>
				<category><![CDATA[Google Adwords]]></category>

		<guid isPermaLink="false">http://www.seo-hongkong.com/blog/?p=3319</guid>
		<description><![CDATA[One of the things a Google AdWords advertiser must bear in mind before setting a campaign live is to ensure that the landing page website is safe and not infected with unwanted entities like spyware or links to unsecure websites. Otherwise, the appearance of an ad &#8212; displayed with special symbols on certain browsers &#8212; [...]]]></description>
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		<title>Google Oil Spill Aid: BP&#8217;s Expensive AdWords Campaign</title>
		<link>http://www.seo-hongkong.com/blog/bps-expensive-adwords-campaign-3218.html</link>
		<comments>http://www.seo-hongkong.com/blog/bps-expensive-adwords-campaign-3218.html#comments</comments>
		<pubDate>Thu, 10 Jun 2010 08:40:34 +0000</pubDate>
		<dc:creator>Elmer W. Cagape</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.seo-hongkong.com/blog/?p=3218</guid>
		<description><![CDATA[In its effort to save itself from further trouble, BP is employing search engine marketing as a PR tool. Yes, search engine marketing can be used as a reputation management device, even if it&#8217;s not sustainable or long term solution. I posted an entry about the benefits of having multiple pages appearing on the same [...]]]></description>
		<wfw:commentRss>http://www.seo-hongkong.com/blog/bps-expensive-adwords-campaign-3218.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>10 Most Read SEO Hong Kong Articles of 2009</title>
		<link>http://www.seo-hongkong.com/blog/most-read-seo-hk-articles-2009-2739.html</link>
		<comments>http://www.seo-hongkong.com/blog/most-read-seo-hk-articles-2009-2739.html#comments</comments>
		<pubDate>Sat, 02 Jan 2010 09:36:48 +0000</pubDate>
		<dc:creator>Elmer W. Cagape</dc:creator>
				<category><![CDATA[Google Maps]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[SEO Courses]]></category>
		<category><![CDATA[SEO Seminars]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.seo-hongkong.com/blog/?p=2739</guid>
		<description><![CDATA[Happy New Year from SEO Hong Kong! Just before we put 2009 totally behind us, SEO Hong Kong presents its most read blog posts of that eventful year: 1. Giordano&#8217;s Online Shopping Site A review of how Giordano organizes its website and implications on search engine marketing. 2. Broadway Electronics: When Competitor Steals Your Traffic [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is the Future of Google Organic Search Not So Bright?</title>
		<link>http://www.seo-hongkong.com/blog/google-display-results-minimal-organic-search-2540.html</link>
		<comments>http://www.seo-hongkong.com/blog/google-display-results-minimal-organic-search-2540.html#comments</comments>
		<pubDate>Sat, 07 Nov 2009 00:25:53 +0000</pubDate>
		<dc:creator>Elmer W. Cagape</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Maps]]></category>
		<category><![CDATA[Paid Search]]></category>

		<guid isPermaLink="false">http://www.seo-hongkong.com/blog/?p=2540</guid>
		<description><![CDATA[Have you noticed that some search results yield way too many paid search ads and local map listings above the fold? Take a look at the search results for the search phrase hong kong hotels. Note that the presence of paid search ads and Google Maps listings took almost all of the valuable browser property [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>9 Reasons Why Our Paid Search Ads Don&#8217;t Appear As Expected</title>
		<link>http://www.seo-hongkong.com/blog/9-reasons-why-our-paid-search-ads-dont-appear-as-expected-2302.html</link>
		<comments>http://www.seo-hongkong.com/blog/9-reasons-why-our-paid-search-ads-dont-appear-as-expected-2302.html#comments</comments>
		<pubDate>Mon, 31 Aug 2009 15:11:23 +0000</pubDate>
		<dc:creator>Elmer W. Cagape</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[MSN AdCenter]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Yahoo! Search Marketing]]></category>

		<guid isPermaLink="false">http://www.seo-hongkong.com/blog/?p=2302</guid>
		<description><![CDATA[Ever wondered why our paid search ads don&#8217;t show up as expected? There are occasions that we don&#8217;t need our ads to show up on search results or partner pages. That&#8217;s because we want our ads will only be exposed (and clicked) by people whom we think are our target audience. For example, they may [...]]]></description>
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		<title>12 SEM, Paid Search, PPC Job Interview Questions That Make Sense</title>
		<link>http://www.seo-hongkong.com/blog/sem-paid-search-ppc-job-interview-questions-that-make-sense-1325.html</link>
		<comments>http://www.seo-hongkong.com/blog/sem-paid-search-ppc-job-interview-questions-that-make-sense-1325.html#comments</comments>
		<pubDate>Sun, 07 Jun 2009 15:42:04 +0000</pubDate>
		<dc:creator>Elmer W. Cagape</dc:creator>
				<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[interview questions]]></category>

		<guid isPermaLink="false">http://www.seo-hongkong.com/blog/?p=1325</guid>
		<description><![CDATA[Check out top 12 interview questions for paid search professionals. With possible answers.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>AdWords Trademark Policy Change: Possible Consequences</title>
		<link>http://www.seo-hongkong.com/blog/google-adwords-trademark-policy-change-possible-consequences-1655.html</link>
		<comments>http://www.seo-hongkong.com/blog/google-adwords-trademark-policy-change-possible-consequences-1655.html#comments</comments>
		<pubDate>Mon, 18 May 2009 23:08:29 +0000</pubDate>
		<dc:creator>Elmer W. Cagape</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Paid Search]]></category>

		<guid isPermaLink="false">http://www.seo-hongkong.com/blog/?p=1655</guid>
		<description><![CDATA[Last week, Google&#8217;s Dan Friedman wrote via Google AdWords&#8217; official blog &#8220;..we are adjusting our trademark policy in the U.S. to allow some ads to use trademarks in the ad text. This change will bring Google&#8217;s policy on trademark use in ad text more in line with the industry standard.&#8221; This development allows advertisers who [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Secretary&#8217;s Day Flowers: Capturing Audience At The Right Time</title>
		<link>http://www.seo-hongkong.com/blog/secretarys-day-flowers-capturing-audience-at-the-right-time-1566.html</link>
		<comments>http://www.seo-hongkong.com/blog/secretarys-day-flowers-capturing-audience-at-the-right-time-1566.html#comments</comments>
		<pubDate>Sat, 18 Apr 2009 06:34:30 +0000</pubDate>
		<dc:creator>Elmer W. Cagape</dc:creator>
				<category><![CDATA[Hong Kong Events]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://www.seo-hongkong.com/blog/?p=1566</guid>
		<description><![CDATA[Secretary&#8217;s Day (also known as Administrative Professional&#8217;s Day) is celebrated to honor and recognize the work of secretaries, administrative assistants and receptionists. This year Secretary&#8217;s Day will be on the 22nd of April. Probably in the search engine usage patterns, there will be a surge in secretary&#8217;s day related terms. This is the same as [...]]]></description>
		<wfw:commentRss>http://www.seo-hongkong.com/blog/secretarys-day-flowers-capturing-audience-at-the-right-time-1566.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Google Agency Toolkit: Helping Agencies Create and Optimize Online Campaigns</title>
		<link>http://www.seo-hongkong.com/blog/google-agency-toolkit-helping-agencies-create-and-optimize-online-campaigns-975.html</link>
		<comments>http://www.seo-hongkong.com/blog/google-agency-toolkit-helping-agencies-create-and-optimize-online-campaigns-975.html#comments</comments>
		<pubDate>Thu, 05 Mar 2009 23:37:16 +0000</pubDate>
		<dc:creator>Elmer W. Cagape</dc:creator>
				<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[SEO Business]]></category>

		<guid isPermaLink="false">http://www.seo-hongkong.com/blog/?p=975</guid>
		<description><![CDATA[Sometime last week, Google decided to put up a page &#8212; looks like a delicious.com account with bookmarked of Google services &#8212; containing useful Google tools that agencies can use within a certain phase of search engine marketing campaign. Google Agency Toolkit is a collection of tools classified according to the different stages (planning, placement, [...]]]></description>
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