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Google Oil Spill Aid: BP’s Expensive AdWords Campaign

10. June 2010

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In its effort to save itself from further trouble, BP is employing search engine marketing as a PR tool. Yes, search engine marketing can be used as a reputation management device, even if it’s not sustainable or long term solution. I posted an entry about the benefits of having multiple pages appearing on the same [...]

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9 Reasons Why Our Paid Search Ads Don’t Appear As Expected

31. August 2009

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Ever wondered why our paid search ads don’t show up as expected? There are occasions that we don’t need our ads to show up on search results or partner pages. That’s because we want our ads will only be exposed (and clicked) by people whom we think are our target audience. For example, they may [...]

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AdWords Trademark Policy Change: Possible Consequences

19. May 2009

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Last week, Google’s Dan Friedman wrote via Google AdWords’ official blog “..we are adjusting our trademark policy in the U.S. to allow some ads to use trademarks in the ad text. This change will bring Google’s policy on trademark use in ad text more in line with the industry standard.” This development allows advertisers who don’t [...]

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Google’s Search-based Keyword Tool

20. January 2009

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In addition to the Google AdWords keyword tool, which tells advertisers which keywords are most popularly used as search queries, Google not long ago introduced its Search-based Keyword Tool. Search-based Keyword Tool operates the reverse way how Google serves pages based on a user’s search query. So instead of keyword inputs, Search-based Keyword Tool accepts [...]

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Google’s Top Tactics for Tough Times

4. December 2008

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During this time of recession, Google understands that business is not as brisk as it was in the past. Consumers want more value for money. Google tries to help advertisers by offering advice on how to maximize AdWords investment using its Top Tactics for Tough Times (4T). There are six major tips summarized as follows: 1. Focus [...]

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