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	<title>SEO Hong Kong &#124; HK Search Marketing and Optimization Blog &#187; Google Adwords</title>
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	<description>Promoting Search Engine Marketing in Hong Kong</description>
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		<title>60 Site SEO Audit Checklist</title>
		<link>http://www.seo-hongkong.com/blog/60-site-seo-audit-checklist-3799.html</link>
		<comments>http://www.seo-hongkong.com/blog/60-site-seo-audit-checklist-3799.html#comments</comments>
		<pubDate>Tue, 18 Oct 2011 06:11:20 +0000</pubDate>
		<dc:creator>Elmer W. Cagape</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Google Webmasters]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Links]]></category>

		<guid isPermaLink="false">http://www.seo-hongkong.com/blog/?p=3799</guid>
		<description><![CDATA[Reviewing SEO in an audit sometimes can be overwhelming. We all want to make a systematic approach so we are able to address two important issues: a) Make use of time efficiently and b) Ensure we don&#8217;t miss any relevant SEO issue. Hence this SEO audit checklist for webmasters who don&#8217;t want to engaged with [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Unsafe PPC Ads</title>
		<link>http://www.seo-hongkong.com/blog/unsafe-ppc-ads-3319.html</link>
		<comments>http://www.seo-hongkong.com/blog/unsafe-ppc-ads-3319.html#comments</comments>
		<pubDate>Wed, 06 Oct 2010 18:22:38 +0000</pubDate>
		<dc:creator>Elmer W. Cagape</dc:creator>
				<category><![CDATA[Google Adwords]]></category>

		<guid isPermaLink="false">http://www.seo-hongkong.com/blog/?p=3319</guid>
		<description><![CDATA[One of the things a Google AdWords advertiser must bear in mind before setting a campaign live is to ensure that the landing page website is safe and not infected with unwanted entities like spyware or links to unsecure websites. Otherwise, the appearance of an ad &#8212; displayed with special symbols on certain browsers &#8212; [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google Oil Spill Aid: BP&#8217;s Expensive AdWords Campaign</title>
		<link>http://www.seo-hongkong.com/blog/bps-expensive-adwords-campaign-3218.html</link>
		<comments>http://www.seo-hongkong.com/blog/bps-expensive-adwords-campaign-3218.html#comments</comments>
		<pubDate>Thu, 10 Jun 2010 08:40:34 +0000</pubDate>
		<dc:creator>Elmer W. Cagape</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.seo-hongkong.com/blog/?p=3218</guid>
		<description><![CDATA[In its effort to save itself from further trouble, BP is employing search engine marketing as a PR tool. Yes, search engine marketing can be used as a reputation management device, even if it&#8217;s not sustainable or long term solution. I posted an entry about the benefits of having multiple pages appearing on the same [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>9 Reasons Why Our Paid Search Ads Don&#8217;t Appear As Expected</title>
		<link>http://www.seo-hongkong.com/blog/9-reasons-why-our-paid-search-ads-dont-appear-as-expected-2302.html</link>
		<comments>http://www.seo-hongkong.com/blog/9-reasons-why-our-paid-search-ads-dont-appear-as-expected-2302.html#comments</comments>
		<pubDate>Mon, 31 Aug 2009 15:11:23 +0000</pubDate>
		<dc:creator>Elmer W. Cagape</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[MSN AdCenter]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Yahoo! Search Marketing]]></category>

		<guid isPermaLink="false">http://www.seo-hongkong.com/blog/?p=2302</guid>
		<description><![CDATA[Ever wondered why our paid search ads don&#8217;t show up as expected? There are occasions that we don&#8217;t need our ads to show up on search results or partner pages. That&#8217;s because we want our ads will only be exposed (and clicked) by people whom we think are our target audience. For example, they may [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>AdWords Trademark Policy Change: Possible Consequences</title>
		<link>http://www.seo-hongkong.com/blog/google-adwords-trademark-policy-change-possible-consequences-1655.html</link>
		<comments>http://www.seo-hongkong.com/blog/google-adwords-trademark-policy-change-possible-consequences-1655.html#comments</comments>
		<pubDate>Mon, 18 May 2009 23:08:29 +0000</pubDate>
		<dc:creator>Elmer W. Cagape</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Paid Search]]></category>

		<guid isPermaLink="false">http://www.seo-hongkong.com/blog/?p=1655</guid>
		<description><![CDATA[Last week, Google&#8217;s Dan Friedman wrote via Google AdWords&#8217; official blog &#8220;..we are adjusting our trademark policy in the U.S. to allow some ads to use trademarks in the ad text. This change will bring Google&#8217;s policy on trademark use in ad text more in line with the industry standard.&#8221; This development allows advertisers who [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google&#8217;s Search-based Keyword Tool</title>
		<link>http://www.seo-hongkong.com/blog/googles-search-based-keyword-tool-814.html</link>
		<comments>http://www.seo-hongkong.com/blog/googles-search-based-keyword-tool-814.html#comments</comments>
		<pubDate>Tue, 20 Jan 2009 05:24:56 +0000</pubDate>
		<dc:creator>Elmer W. Cagape</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[SEO Tools]]></category>

		<guid isPermaLink="false">http://www.seo-hongkong.com/blog/?p=814</guid>
		<description><![CDATA[In addition to the Google AdWords keyword tool, which tells advertisers which keywords are most popularly used as search queries, Google not long ago introduced its Search-based Keyword Tool. Search-based Keyword Tool operates the reverse way how Google serves pages based on a user&#8217;s search query. So instead of keyword inputs, Search-based Keyword Tool accepts [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Google&#8217;s Top Tactics for Tough Times</title>
		<link>http://www.seo-hongkong.com/blog/googles-top-tactics-for-tough-times-786.html</link>
		<comments>http://www.seo-hongkong.com/blog/googles-top-tactics-for-tough-times-786.html#comments</comments>
		<pubDate>Thu, 04 Dec 2008 12:18:59 +0000</pubDate>
		<dc:creator>Elmer W. Cagape</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Paid Search]]></category>

		<guid isPermaLink="false">http://www.seo-hongkong.com/blog/?p=786</guid>
		<description><![CDATA[During this time of recession, Google understands that business is not as brisk as it was in the past. Consumers want more value for money. Google tries to help advertisers by offering advice on how to maximize AdWords investment using its Top Tactics for Tough Times (4T). There are six major tips summarized as follows: [...]]]></description>
		<wfw:commentRss>http://www.seo-hongkong.com/blog/googles-top-tactics-for-tough-times-786.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>5 Tips on Improving AdWords Quality Score</title>
		<link>http://www.seo-hongkong.com/blog/5-tips-on-improving-adwords-quality-score-668.html</link>
		<comments>http://www.seo-hongkong.com/blog/5-tips-on-improving-adwords-quality-score-668.html#comments</comments>
		<pubDate>Sat, 27 Sep 2008 17:49:05 +0000</pubDate>
		<dc:creator>Elmer W. Cagape</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Paid Search]]></category>

		<guid isPermaLink="false">http://www.seo-hongkong.com/blog/?p=668</guid>
		<description><![CDATA[Google AdWords Quality Score refers to Google&#8217;s mechanism for determining minimum cost per click (CPC) bid and measuring quality of ads and their relevance to click through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page. For the unaware and uninformed, Google doesn&#8217;t rely only on bid cost in [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>SEO Bookmarks: Top Search Terms, AdWords Quality Score and Jerry Yang</title>
		<link>http://www.seo-hongkong.com/blog/seo-bookmarks-top-search-terms-565.html</link>
		<comments>http://www.seo-hongkong.com/blog/seo-bookmarks-top-search-terms-565.html#comments</comments>
		<pubDate>Sat, 12 Jul 2008 11:42:23 +0000</pubDate>
		<dc:creator>Elmer W. Cagape</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[SEO Bookmarks]]></category>

		<guid isPermaLink="false">http://www.seo-hongkong.com/blog/?p=565</guid>
		<description><![CDATA[Search Engine Watch recently provided data gathered from Hitwise on top search terms as of 28 June 2008. In news category, CNN leads the way, with search volume of about 3.6 times BBC and ten times Bloomberg search volumes. We take note of these trends because this process aids our keyword research process. Keyword research [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Google AdWords Now Reports Keyword Volume Numbers</title>
		<link>http://www.seo-hongkong.com/blog/google-adwords-now-reports-keyword-volume-558.html</link>
		<comments>http://www.seo-hongkong.com/blog/google-adwords-now-reports-keyword-volume-558.html#comments</comments>
		<pubDate>Thu, 10 Jul 2008 13:47:07 +0000</pubDate>
		<dc:creator>Elmer W. Cagape</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Paid Search]]></category>

		<guid isPermaLink="false">http://www.seo-hongkong.com/blog/?p=558</guid>
		<description><![CDATA[A few days ago, SE Roundtable reports that Google has added an important feature in its external keyword research tool. By showing the search volume numbers, we have a better idea of the real numbers behind search volume trends in graphical representations previously shown. Search volume trends still shows up if you wish to. However, [...]]]></description>
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