Google’s Search-based Keyword Tool

In addition to the Google AdWords keyword tool, which tells advertisers which keywords are most popularly used as search queries, Google not long ago introduced its Search-based Keyword Tool.

Search-based Keyword Tool operates the reverse way how Google serves pages based on a user’s search query. So instead of keyword inputs, Search-based Keyword Tool accepts web pages as input parameter and processes it (along with optional words or phrases) to display which keywords potential customers or visitors are using to reach your site.

In case you are logged in, you will be able to pick which websites to analyze from the “Website” field in the image above. Also, the tool will display the keywords that you haven’t used yet in your campaign. In other words, this tool will tell you what keywords you are potentially missing from your existing campaign.

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Google’s Top Tactics for Tough Times

During this time of recession, Google understands that business is not as brisk as it was in the past. Consumers want more value for money. Google tries to help advertisers by offering advice on how to maximize AdWords investment using its Top Tactics for Tough Times (4T).

There are six major tips summarized as follows:

1. Focus your ads on low prices and savings.
2. Use value-related keywords.
3. Make sure your ad groups are targeted and relevant.
4. Don’t waste money on irrelevant clicks.
5. Make it easy for customers to buy.
6. Focus your money on your high performers.

I guess whether it’s tough time or boom time, these tactics surely helps search marketers run an efficient paid search marketing campaigns.

5 Tips on Improving AdWords Quality Score

Google AdWords Quality Score refers to Google’s mechanism for determining minimum cost per click (CPC) bid and measuring quality of ads and their relevance to click through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page.

For the unaware and uninformed, Google doesn’t rely only on bid cost in displaying ads. It uses Quality Score to determine whether an ad deserves to appear on a search result or within search or content network. The higher the Quality Score is, the more advantageous it becomes for our ads; this results to more prominent placement of our ads on search or content network.

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SEO Bookmarks: Top Search Terms, AdWords Quality Score and Jerry Yang

Search Engine Watch recently provided data gathered from Hitwise on top search terms as of 28 June 2008. In news category, CNN leads the way, with search volume of about 3.6 times BBC and ten times Bloomberg search volumes. We take note of these trends because this process aids our keyword research process. Keyword research is one of the most important elements in SEO, as outlined in 10 ultimate SEO tips of all time.

If you are one of those who love to hear from industry experts, an interview with Aaron Wall of SEO Book is a must.

If Flickr is able to geotag photo uploads, YouTube can do the same with videos.

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Google AdWords Now Reports Keyword Volume Numbers

A few days ago, SE Roundtable reports that Google has added an important feature in its external keyword research tool. By showing the search volume numbers, we have a better idea of the real numbers behind search volume trends in graphical representations previously shown.

Search volume trends still shows up if you wish to. However, we had no idea if the numbers behind those green bars are in the range of hundreds or thousands. Real numbers, doesn’t matter if they’re just approximates, will give us a better picture of how popular the keywords are compared to other related keywords.

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