9 Reasons Why Our Paid Search Ads Don’t Appear As Expected
Ever wondered why our paid search ads don’t show up as expected? There are occasions that we don’t need our ads to show up on search results or partner pages. That’s because we want our ads will only be exposed (and clicked) by people whom we think are our target audience. For example, they may only be residents of a certain city or country, they may only be online from 9am to 4pm or their browser language should only be in Simplified Chinese. Paid search programs now allow advertisers to be very specific about their ads. While this could be among the reasons why ads don’t show up on search results, they’re not the only ones.
