9 Reasons Why Our Paid Search Ads Don’t Appear As Expected

Ever wondered why our paid search ads don’t show up as expected? There are occasions that we don’t need our ads to show up on search results or partner pages. That’s because we want our ads will only be exposed (and clicked) by people whom we think are our target audience. For example, they may only be residents of a certain city or country, they may only be online from 9am to 4pm or their browser language should only be in Simplified Chinese. Paid search programs now allow advertisers to be very specific about their ads. While this could be among the reasons why ads don’t show up on search results, they’re not the only ones.

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12 SEM, Paid Search, PPC Job Interview Questions That Make Sense

Possible questions asked on search marketing interviews, plus guides and answers

After the 28 SEO Job Interviews that make sense comes this post about pay per click (PPC) job interviews. I don’t think PPC job interviews are different from other job interviews. But it would be helpful to pick out some possible paid search questions thrown at applicants by interviewers, understand these questions, and arrive at sensible answers.

Photo credit: Language Translation

What is the difference between search engine marketing and Internet marketing?
Search Engine Marketing is specific to marketing your brand/service/products through search engines. It can be in the form of organic search results where landing pages are aimed for higher ranking, or in paid search results, where ads are aimed to display at maximum exposure for targeted keywords at minimal cost possible.

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AdWords Trademark Policy Change: Possible Consequences

Last week, Google’s Dan Friedman wrote via Google AdWords’ official blog “..we are adjusting our trademark policy in the U.S. to allow some ads to use trademarks in the ad text. This change will bring Google’s policy on trademark use in ad text more in line with the industry standard.”

This development allows advertisers who don’t own a trademark keyword to incorporate them into campaign ad copies in many countries (China and Hong Kong isn’t in the list yet). This comes after the same ruling was imposed in the UK early last year.

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Secretary’s Day Flowers: Capturing Audience At The Right Time

Secretary’s Day (also known as Administrative Professional’s Day) is celebrated to honor and recognize the work of secretaries, administrative assistants and receptionists. This year Secretary’s Day will be on the 22nd of April.

Probably in the search engine usage patterns, there will be a surge in secretary’s day related terms. This is the same as when people tend to search for “gifts” or “christmas” related keywords during the last months of the year. In the case of secretaries, bosses might be looking for gift ideas, such as flowers, chocolates or cards. It’s also an opportunity for sellers of these items to attract buyers through search engine marketing.

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Google Agency Toolkit: Helping Agencies Create and Optimize Online Campaigns

Sometime last week, Google decided to put up a page — looks like a delicious.com account with bookmarked of Google services — containing useful Google tools that agencies can use within a certain phase of search engine marketing campaign.

Google Agency Toolkit is a collection of tools classified according to the different stages (planning, placement, creation and measurement stages) of an online marketing campaign.

Plan – Helps you uncover ideas and insights for your marketing strategies.

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• Google Ad Planner – Helps you identify which sites your visitors go
• Google Insights for Search – Helps you find out what keywords visitors from certain countries are using
• Google Blogsearch – Helps you determine what people are talking about in the blogosphere