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9 Reasons Why Our Paid Search Ads Don’t Appear As Expected

31. August 2009

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Ever wondered why our paid search ads don’t show up as expected? There are occasions that we don’t need our ads to show up on search results or partner pages. That’s because we want our ads will only be exposed (and clicked) by people whom we think are our target audience. For example, they may [...]

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Paid Search Phishing Alert

18. June 2008

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Search engines have become more responsive to threats that show up on the web on a daily basis. Google issues warnings if it finds out that a page within its search results page has questionable page content. Yahoo! also had its SearchScan service which enables Yahoo! to detect browser exploits and dangerous downloads. Recently, a Google [...]

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New Yahoo! Search Marketing Features

6. February 2008

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While Yahoo! continues to ponder on that blockbuster takeover bid from Microsoft, its products did not stay on status quo. Yahoo! Search Marketing released some upgrades that help enable users maximize ad performance.

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4 Things That Could Happen If Microsoft Buys Yahoo!

3. February 2008

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BBC reported Microsoft’s interest in acquiring Yahoo! for $44.6 billion. If this unsolicited offer gets accepted by Yahoo! to form a more potent alliance to challenge Google, I think there are a few things could probably happen: Loss of jobs Not only Yahoo! is poised to lose 1,000 jobs by mid-February as published recently, it could even [...]

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Tips on Managing In-House Paid Search

30. January 2008

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Have a Sound Background on Business Objectives Introducing paid search to our teams can require some serious persuasion skills and plenty of tools to back up our claims. Knowing the business objectives isn’t just about making sure we get the approval from the finance department. More importantly, we will know where to start and be able [...]

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