9 Reasons Why Our Paid Search Ads Don’t Appear As Expected

Ever wondered why our paid search ads don’t show up as expected? There are occasions that we don’t need our ads to show up on search results or partner pages. That’s because we want our ads will only be exposed (and clicked) by people whom we think are our target audience. For example, they may only be residents of a certain city or country, they may only be online from 9am to 4pm or their browser language should only be in Simplified Chinese. Paid search programs now allow advertisers to be very specific about their ads. While this could be among the reasons why ads don’t show up on search results, they’re not the only ones.

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Paid Search Phishing Alert

Search engines have become more responsive to threats that show up on the web on a daily basis. Google issues warnings if it finds out that a page within its search results page has questionable page content. Yahoo! also had its SearchScan service which enables Yahoo! to detect browser exploits and dangerous downloads.

Recently, a Google AdWords and Yahoo! Search Marketing phishing e-mail scams were reported.

If you come across an e-mail with a link to Yahoo! Search Marketing and the link starts with yms-source.com, just ignore the e-mail and stay away from this site.

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New Yahoo! Search Marketing Features

While Yahoo! continues to ponder on that blockbuster takeover bid from Microsoft, its products did not stay on status quo.

Yahoo! Search Marketing released some upgrades that help enable users maximize ad performance.

4 Things That Could Happen If Microsoft Buys Yahoo!

BBC reported Microsoft’s interest in acquiring Yahoo! for $44.6 billion. If this unsolicited offer gets accepted by Yahoo! to form a more potent alliance to challenge Google, I think there are a few things could probably happen:

Loss of jobs
Not only Yahoo! is poised to lose 1,000 jobs by mid-February as published recently, it could even lose much more in an effort by Microsoft to weed out overlapping jobs and emphasize on streamlining in the workplace. That said, Microsoft could also slash jobs in its own backyard especially on under performing product offerings that are not as robust as what Yahoo! offers. While it also happens to small mergers, it’s what typically happens when large corporations combine as one.

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Tips on Managing In-House Paid Search

Have a Sound Background on Business Objectives
Introducing paid search to our teams can require some serious persuasion skills and plenty of tools to back up our claims. Knowing the business objectives isn’t just about making sure we get the approval from the finance department. More importantly, we will know where to start and be able to formulate long-term campaign strategies to address each identified objective, long before launching our in-house paid search campaigns.

Allocate Time to Educate Company Stakeholders
Let’s spend time to talk to your colleagues or the management on different aspects of paid search:

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