Bing Improves Search Share Very Slowly

Based on data shared by Experian, Bing exhibited gains in search engine usage share recently. Bing-powered search improved its share to 28.99 per cent in four weeks ending August 27th from 28.05 per cent in July, representing a 3% improvement. Searches from Bing.com also improved from 12.98 per cent to 13.10 per cent during the same period.

It has been reported that the volume of longer search queries — those that average between five to eight words — increased by 3 per cent. Perhaps more people realized that by using longer search queries, they feed Google with more specific queries and are provided with more accurate results.

Google, Yahoo, Bing Lost Search Engine Market Share in China in 2009

Even before the highly publicized news about Google’s bold plan to produce uncensored search results in China, its popularity in the mainland has been dwindling. This is according to iResearch, a local Chinese search consultancy firm.

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In addition to Google losing search market share in mainland, Yahoo! and Bing also lost a certain portion of their slices in search popularity in China. Google had 18.9 per cent share of Web searches done in China in 2009, compared to 76 per cent enjoyed by Baidu. In terms of percentage points, Google’s share is down 1.8 per cent while Baidu gained 2.8 percentage points, iResearch said.

Bing Pays Digg to Let Users Try Its Search Engine

I find it interesting to find that Bing has been aggressive in inviting people to use its search engine. Or at least give it a try. One particular observation I saw was in Digg where it aims to help Diggers looking for restaurants find what they’re looking for.

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When you click the sponsored entry, you’ll find yourself looking at the search result for the keyword “restaurants”. However, the search result does not provide me with the restaurants I am looking for. Anybody using a search engine would simply not use the very generic search phrase to accomplish my desire to find the right restaurant. I guess the one who benefits the Bing promotion over at Digg is restaurant.com which appears on top of the search result.

Bing Go: Bing Improves Its Search Engine Market Share

Microsoft search engine Bing has grown in popularity and this translated to increased volume of search queries and search engine market share as of August 2009. Bing increased its market share by 22.1 per cent month-over-month in August, making it the fastest growing search provider among the top 10.

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When I had my seminar a few weeks ago, someone asked what will be Bing’s impact on search engine landscape. My reply was that unlike Bing’s predecessors MSN Search and Live Search, Bing’s search results are more accurate and provide more options to users. It means Bing is a legitimate alternative to the dominant Google search.

Chocolate Hills on Bing

While many were upset with Google’s feature doodle of Tetris, the search engine giant chose Tetris because the nature of its doodles are meant to be light hearted, according to SE Roundtable.

Not that Google chose to ignore the 65th D-Day commemoration, which happened on June 6, 2009. More of that’s going to happen if we have more holidays and special commemorations added every year.

Meanwhile, Bing has featured Chocolate Hills in the Philippines. This is significant to me, not only because I am a proud Filipino, but this tourist attraction is located in the island where my parents were born and raised.

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