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SEO vs SEM vs PPC: Understanding Search Marketing Terms

7. March 2010

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Just a quick post. Maybe you have come across people from search agencies who tell you “we do both SEO and SEM”. Sounds fine, right? Maybe, but if we dig deeper into the meaning of these acronyms, we could start asking what’s the difference between SEO and SEM. First, let’s look at how I would define [...]

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35 Common SEO Mistakes of Webmasters, Website Owners and Even SEOs

30. January 2010

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Should SEO be done shortly after the site has been rebuilt? Should keyword ranking be a basis of success? There are so many questions fielded in by curious website owners. And there are equally so many answers and unsolicited advice scattered across the Web. While many of these SEO advices are insightful, some are outdated [...]

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Octopus Rewards: Using Multiple URLs To Your Advantage

27. January 2010

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Many corporations own websites. But behind the domain names that hold these websites, there are possibly many other domains related to their brands. For example, Coca Cola, the beverage giant has a website at coca-cola.com. But it also owns plenty of other domains like coke.com, cocacola.com, and brand-related domain names to ensure the website captures [...]

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Hong Kong Ticketing: Making Websites Serve Their Purpose

26. January 2010

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At the beginning of every year, a surge in demand for Hong Kong Rugby Sevens tickets takes place. Yet, it appears that overeager patrons find it very frustrating to use the HK Ticketing, the official website to book tickets online and to call for reservations. A number of feedback was received by South China Morning [...]

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10 Most Read SEO Hong Kong Articles of 2009

2. January 2010

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Happy New Year from SEO Hong Kong! Just before we put 2009 totally behind us, SEO Hong Kong presents its most read blog posts of that eventful year: 1. Giordano’s Online Shopping Site A review of how Giordano organizes its website and implications on search engine marketing. 2. Broadway Electronics: When Competitor Steals Your Traffic A brief examination on [...]

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