60 Site SEO Audit Checklist

Reviewing SEO in an audit sometimes can be overwhelming. We all want to make a systematic approach so we are able to address two important issues: a) Make use of time efficiently and b) Ensure we don’t miss any relevant SEO issue. Hence this SEO audit checklist for webmasters who don’t want to engaged with a consultant and learn more about SEO at their own pace.

1 Indexed pages
Use the “site:” operator in Google search (for example enter “site:seo-hongkong.com“) and verify how many pages are indexed in Google.

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CNN’s Version of Contextual Ads Gone Wrong

Contextual advertising is a form of advertising where ads are displayed on a website based on its content. These ads are served by automated systems which try to display them on relevant pages.

Google AdSense is one example, where ads are related to the words found within the content of a page. This type of advertisement is praised by publishers because having relevant ads placed next to a piece of content, the click-through rate is high. But this also attracted controversy, just like how people thought that the placement of ads related to messages in Gmail is a breach of privacy. The issue has been settled already but it’s not the only one related to contextual ads. When publishing news content, ads served by automated systems instead of humans can become subject of controversy. The recent death of Dennis Hopper on the news was an example.

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Why Keyword Ranking Should Not Be Used To Measure Success

On many occasions I am asked by prospect clients on what I can do to help their websites rank for a set of keywords. I flatly tell them that I don’t make guarantees on keyword rankings. I am hoping that through this blog post, I can explain further why I don’t associate my services with keyword ranking guarantees. Surely, other companies making guarantees on search engine placement look attractive to those who aim for exactly the same goal, but I insist on not taking that route.

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35 Common SEO Mistakes of Webmasters, Website Owners and Even SEOs

Should SEO be done shortly after the site has been rebuilt? Should keyword ranking be a basis of success? There are so many questions fielded in by curious website owners. And there are equally so many answers and unsolicited advice scattered across the Web. While many of these SEO advices are insightful, some are outdated or simply a product of misunderstanding and should be avoided.

So what are the common SEO mistakes website owners, webmasters and even SEOs like me commit?

Planning and Implementation Stage

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1. Failure to identify the main website objectives before performing SEO tasks such as keyword research and making content recommendations.
2. Failure to incorporate user experience in web design as to complement an SEO campaign.

Competitor Analysis Using Compete.com

One of the important elements in optimizing a website is to do a competitor analysis. Competitor analysis is the process of identifying a business competitor or competitor online, determine strengths and weaknesses and make use of them to improve our website.

In this post, I will describe how we can make use of the free service of compete.com. As its name implies, Compete is used to check competing websites and compare them on various areas such as top referral sites, top keywords, unique visitors and its change on a yearly and monthly basis.

Using peninsula.com and shangri-la.com as examples of sites to compare, we can see which site performs better on traffic plotted by time. But also, we know a bit more about what drives traffic to them.

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