Contextual advertising is a form of advertising where ads are displayed on a website based on its content. These ads are served by automated systems which try to display them on relevant pages. Google AdSense is one example, where ads are related to the words found within the content of a page. This type of advertisement [...]
Continue reading CNN’s Version of Contextual Ads Gone Wrong24. March 2010
On many occasions I am asked by prospect clients on what I can do to help their websites rank for a set of keywords. I flatly tell them that I don’t make guarantees on keyword rankings. I am hoping that through this blog post, I can explain further why I don’t associate my services with [...]
Continue reading Why Keyword Ranking Should Not Be Used To Measure Success30. January 2010
Should SEO be done shortly after the site has been rebuilt? Should keyword ranking be a basis of success? There are so many questions fielded in by curious website owners. And there are equally so many answers and unsolicited advice scattered across the Web. While many of these SEO advices are insightful, some are outdated [...]
Continue reading 35 Common SEO Mistakes of Webmasters, Website Owners and Even SEOs26. July 2009
One of the important elements in optimizing a website is to do a competitor analysis. Competitor analysis is the process of identifying a business competitor or competitor online, determine strengths and weaknesses and make use of them to improve our website. In this post, I will describe how we can make use of the free service [...]
Continue reading Competitor Analysis Using Compete.com12. May 2009
Sometimes we ask questions to Google and typing them into the search box. Instead of using the search phrase “hong kong restaurant” other people use “where can i find a good restaurant in hong kong”? The thought is the same but the difference is that the second search query is longer than the first one. Results [...]
Continue reading Longer Search Queries Mean Longer Result Snippets
31. May 2010
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