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CNN’s Version of Contextual Ads Gone Wrong

31. May 2010

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Contextual advertising is a form of advertising where ads are displayed on a website based on its content. These ads are served by automated systems which try to display them on relevant pages. Google AdSense is one example, where ads are related to the words found within the content of a page. This type of advertisement [...]

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Why Keyword Ranking Should Not Be Used To Measure Success

24. March 2010

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On many occasions I am asked by prospect clients on what I can do to help their websites rank for a set of keywords. I flatly tell them that I don’t make guarantees on keyword rankings. I am hoping that through this blog post, I can explain further why I don’t associate my services with [...]

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35 Common SEO Mistakes of Webmasters, Website Owners and Even SEOs

30. January 2010

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Should SEO be done shortly after the site has been rebuilt? Should keyword ranking be a basis of success? There are so many questions fielded in by curious website owners. And there are equally so many answers and unsolicited advice scattered across the Web. While many of these SEO advices are insightful, some are outdated [...]

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Competitor Analysis Using Compete.com

26. July 2009

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One of the important elements in optimizing a website is to do a competitor analysis. Competitor analysis is the process of identifying a business competitor or competitor online, determine strengths and weaknesses and make use of them to improve our website. In this post, I will describe how we can make use of the free service [...]

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Longer Search Queries Mean Longer Result Snippets

12. May 2009

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Sometimes we ask questions to Google and typing them into the search box. Instead of using the search phrase “hong kong restaurant” other people use “where can i find a good restaurant in hong kong”? The thought is the same but the difference is that the second search query is longer than the first one. Results [...]

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