SEO Hong Kong | HK Search Marketing and Optimization Blog » Keywords

CNN’s Version of Contextual Ads Gone Wrong

Elmer W. Cagape — Mon, 31 May 2010 01:10:41 +0000

Contextual advertising is a form of advertising where ads are displayed on a website based on its content. These ads are served by automated systems which try to display them on relevant pages. Google AdSense is one example, where ads are related to the words found within the content of a page. This type of advertisement [...]

Why Keyword Ranking Should Not Be Used To Measure Success

Elmer W. Cagape — Wed, 24 Mar 2010 01:19:52 +0000

On many occasions I am asked by prospect clients on what I can do to help their websites rank for a set of keywords. I flatly tell them that I don’t make guarantees on keyword rankings. I am hoping that through this blog post, I can explain further why I don’t associate my services with [...]

35 Common SEO Mistakes of Webmasters, Website Owners and Even SEOs

Elmer W. Cagape — Sat, 30 Jan 2010 02:23:58 +0000

Should SEO be done shortly after the site has been rebuilt? Should keyword ranking be a basis of success? There are so many questions fielded in by curious website owners. And there are equally so many answers and unsolicited advice scattered across the Web. While many of these SEO advices are insightful, some are outdated [...]

Competitor Analysis Using Compete.com

Elmer W. Cagape — Sun, 26 Jul 2009 08:19:55 +0000

One of the important elements in optimizing a website is to do a competitor analysis. Competitor analysis is the process of identifying a business competitor or competitor online, determine strengths and weaknesses and make use of them to improve our website. In this post, I will describe how we can make use of the free service [...]

Longer Search Queries Mean Longer Result Snippets

Elmer W. Cagape — Tue, 12 May 2009 15:55:11 +0000

Sometimes we ask questions to Google and typing them into the search box. Instead of using the search phrase “hong kong restaurant” other people use “where can i find a good restaurant in hong kong”? The thought is the same but the difference is that the second search query is longer than the first one. Results [...]

Secretary’s Day Flowers: Capturing Audience At The Right Time

Elmer W. Cagape — Sat, 18 Apr 2009 06:34:30 +0000

Secretary’s Day (also known as Administrative Professional’s Day) is celebrated to honor and recognize the work of secretaries, administrative assistants and receptionists. This year Secretary’s Day will be on the 22nd of April. Probably in the search engine usage patterns, there will be a surge in secretary’s day related terms. This is the same as [...]

Google’s Take on URL Keywords

Elmer W. Cagape — Sat, 21 Mar 2009 13:32:34 +0000

One of the reasons I made the changes to this blog is to make URLs keyword-rich and optimize search engines. Good timing to answer a question on whether optimizing keywords on URLs is something we should focus. Google’s Matt Cutts gets interviewed about it. His thoughts on the matter can be viewed on the following video: Related [...]

Google Displays Duplicate Results

Elmer W. Cagape — Fri, 20 Mar 2009 23:44:38 +0000

I recently revamped the look and feel of this blog and one of the changes I did was to convert the URL structure from the trivial numeric assignment to keyword-rich URLs (talking about walk the talk). To implement such change, old URLs like www.seo-hongkong.com/blog/?p=951 will now be redirected to www.seo-hongkong.com/blog/free-seo-seminar-in-hong-kong-951.html. But I didn’t expect the two [...]

Importance of Optimizing for Long Tail Keywords

Elmer W. Cagape — Mon, 09 Mar 2009 18:40:39 +0000

When I ask clients what keywords they want to rank for, most if not all would ask for favorable rankings of very generic keywords. Keywords that are almost impossible to rank on the first page, let alone achieve top rankings. fashion perfume investment But that’s how clients typically think, ranking their best bet keywords at the best possible way, [...]

Most Popular Google, Yahoo! and Ask Search Terms of 2008

Elmer W. Cagape — Thu, 04 Dec 2008 12:27:48 +0000

As we draw near the end of 2008, Yahoo! Buzz presents the most popular keyword searches of the year: 1. Britney Spears 2. WWE 3. Barack Obama 4. Miley Cyrus 5. RuneScape 6. Jessica Alba 7. Naruto 8. Lindsay Lohan 9. Angelina Jolie 10. American Idol It seems that Britney Spears is perpetually popular search phrase, and not even the popularity of President-elect Barack Obama can [...]