60 Site SEO Audit Checklist

Reviewing SEO in an audit sometimes can be overwhelming. We all want to make a systematic approach so we are able to address two important issues: a) Make use of time efficiently and b) Ensure we don’t miss any relevant SEO issue. Hence this SEO audit checklist for webmasters who don’t want to engaged with a consultant and learn more about SEO at their own pace.

1 Indexed pages
Use the “site:” operator in Google search (for example enter “site:seo-hongkong.com“) and verify how many pages are indexed in Google.

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Google Redefines Internal, External Links

Google has mad a small yet significant change in how it defines internal and external links.

What we previously know before as external links are no longer classified that way. Links coming from subdomains used to be known as external are no longer grouped as such.

Based on its Google Webmaster blog post

Most people think of example.com and www.example.com as the same site these days, so we’re changing it such that now, if you add either example.com or www.example.com as a site, links from both the www and non-www versions of the domain will be categorized as internal links. We’ve also extended this idea to include other subdomains, since many people who own a domain also own its subdomains—so links from cats.example.com or pets.example.com will also be categorized as internal links for www.example.com.

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35 Common SEO Mistakes of Webmasters, Website Owners and Even SEOs

Should SEO be done shortly after the site has been rebuilt? Should keyword ranking be a basis of success? There are so many questions fielded in by curious website owners. And there are equally so many answers and unsolicited advice scattered across the Web. While many of these SEO advices are insightful, some are outdated or simply a product of misunderstanding and should be avoided.

So what are the common SEO mistakes website owners, webmasters and even SEOs like me commit?

Planning and Implementation Stage

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1. Failure to identify the main website objectives before performing SEO tasks such as keyword research and making content recommendations.
2. Failure to incorporate user experience in web design as to complement an SEO campaign.

SCMP’s HK Digest: Advertising At Landing Page About Itself

Landing page is the web page that visitors will see after they click an advertisement or search engine results page link. It is where we want our visitors to perform our desired conversions. So in order to achieve such level of likelihood, we don’t want to distract a visitor into doing something else, like clicking on an ad that eventually lands on the very same page.

I came across South China Post’s HK Digest, a section that provides a summary of headlines found in the city’s local Chinese newspapers.

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Link Building 101: Why .edu and .gov Links Are Overrated

One of my link building campaign clients asked if the next update would include links from .edu sites. I said OK, I will try. I am not sure if I could get one but I certainly wouldn’t try to get one for the sake of it.

It’s been a common understanding that links from educational institution websites and government websites generally possess greater credibility that .com sites because unlike dotcoms, not everyone can get a .gov and .edu. Such exclusivity of use has often been correlated with such urban myth that .edu and .gov sites are likely to boost rankings and will therefore be more sought after than dime a dozen .com sites.

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