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35 Common SEO Mistakes of Webmasters, Website Owners and Even SEOs

30. January 2010

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Should SEO be done shortly after the site has been rebuilt? Should keyword ranking be a basis of success? There are so many questions fielded in by curious website owners. And there are equally so many answers and unsolicited advice scattered across the Web. While many of these SEO advices are insightful, some are outdated [...]

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SCMP’s HK Digest: Advertising At Landing Page About Itself

23. June 2009

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Landing page is the web page that visitors will see after they click an advertisement or search engine results page link. It is where we want our visitors to perform our desired conversions. So in order to achieve such level of likelihood, we don’t want to distract a visitor into doing something else, like clicking [...]

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Link Building 101: Why .edu and .gov Links Are Overrated

27. April 2009

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One of my link building campaign clients asked if the next update would include links from .edu sites. I said OK, I will try. I am not sure if I could get one but I certainly wouldn’t try to get one for the sake of it. It’s been a common understanding that links from educational institution [...]

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Google Sitelinks Update?

2. April 2009

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I happen to see a new format of Google Sitelinks. Links are laid out so they appear horizontally, and save space. But they are also not as prominent as the "old" version.

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Don’t Link To Blacklisted Sites, Mate

23. March 2009

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Australia’s Australian Communications and Media Authority has warned websites that linking to banned sites will face a fine of A$11,000 a day. This comes after online forum Whirlpool is slapped with the same warning after posting a link to an outlawed website. Does this refer only to Australian websites? Websites with .au? Websites hosted in Australia? [...]

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