SEO Bookmarks: Traffic Show Off, Wolfram Alpha and More

You can now show off your website analytics stats to the public using Google Analytics. By using the Analyticator plugin built by a third-party developer, you can now integrate your Google Analytics reports using the newly released API. More than just bragging to others that your site commands a heavy inflow of visitors, this is also helpful to stakeholders like managers or CEOs who don’t like to login, find other “counters” too primitive, and want to know how many visitors went to your site without logging in.

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Good ranking is nothing if you get no traffic, right? SEOMoz posts an article on how to get traffic even without the need to rank high. By leveraging targeted keywords prominently without giving away everything, a search engine user would click on your page on search results even if it is not ranked highly.

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SEO Bookmarks

I am using Blogger to update my life here in Hong Kong. So far I have no problem about it, but who knows what will happen. This tool is a product of Google and as a free service, nothing is expected by Google from bloggers except that they post blog entries every now and then.

Not that I am defending myself, but I wouldn’t say that using Blogger is wrong for Netflix to use; that is simply too strong to conclude. What I am concerned about is the effectiveness of Blogger in communicating with the audience. If the site is down for maintenance, Netflix will have to wait until service is restored; if Netflix has its own blogging platform, it has more control and will be able to serve its clients better.

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SEO Bookmarks: Microsoft’s BrowseRank and Why Companies Don’t Blog

A News.com article features what Microsoft thinks is a better approach to measuring value of web page than what Google’s PageRank is now doing. PageRank was developed as a research paper at Stanford by Google’s founders plus a few fellows. The new Microsoft study, called BrowseRank: Letting Web Users Vote for Page Importance, was authored by Bin Gao, Tie-Yan Liu, and Hang Li from Microsoft Research Asia and Ying Zhang of Nankai University, Zhiming Ma of the Chinese Academy of Sciences, and Shuyuan He of Peking University. This Microsoft study details the shortcomings of PageRank. Let’s see how Google reacts.

I don’t own a company but I maintain four blogs. But many companies exist without having a blog. Search Rank has four common excuses why these companies prefer not to maintain one.

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SEO Bookmarks: Top Search Terms, AdWords Quality Score and Jerry Yang

Search Engine Watch recently provided data gathered from Hitwise on top search terms as of 28 June 2008. In news category, CNN leads the way, with search volume of about 3.6 times BBC and ten times Bloomberg search volumes. We take note of these trends because this process aids our keyword research process. Keyword research is one of the most important elements in SEO, as outlined in 10 ultimate SEO tips of all time.

If you are one of those who love to hear from industry experts, an interview with Aaron Wall of SEO Book is a must.

If Flickr is able to geotag photo uploads, YouTube can do the same with videos.

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SEO Bookmarks: Google’s SEO Definition, Flash Crawling and More

Google seems to be more clearer in terms of how it defines search engine optimization (SEO). It even provides a list of possible tasks SEOs do, even if I don’t consider the list a comprehensive one:

* Reviewing and providing recommendations on your site content or structure
* Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
* Content development
* Managing online business development campaigns
* Keyword research
* SEO training

In an effort to improve how it describes SEO, Google has sought the input of readers. The article is definitely a good guide for companies seeking SEO services. One of the things Google preaches (most notably through its spam czar Matt Cutts) is avoid paying for links. Dave Naylor has a technique for Google to chase these paid link practitioners (zeroing in at Text Link Ads) although quite a number of readers (through comments) expressed skepticism with this approach.

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