SEM Session at City University of HK

Last week, I was privileged to speak before communication students of City University of Hong Kong. I had a 30+ slide presentation regarding the basics of search engine marketing, including search engine optimization, pay per click advertising, measurements and best practice guidelines.

About eighty percent of my audience are female students, which may be related to the type of course they’re pursuing here. While I was reminded that it’s typical for my audience not to ask questions — same as many of Hong Kong people attending a presentation like this — the 30-minute presentation elicited questions from both neophytes and students seemingly experienced with search marketing. One girl asked how do I compare online and offline ads. Another asked what are other online marketing alternatives apart from SEO, PPC, email marketing and social media. It was indeed an interesting group of students.

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Speaking for SES Hong Kong

I was invited to speak at Search Engine Strategies Hong Kong on 13-14th of September. This is a premier search and social media gathering finally happening in Hong Kong. In the past I used to monitor similar events happening in the United States and find out what speakers are up to.

I was curious what are the new SEO methods, new product releases or latest study releases so I can apply it in practice. Now, I am still curious not only on what others are going to talk about, but on what type of audience are expected to listen to my talk. As I am busy preparing my piece, it would be great if I knew what people would like to hear, even if the agenda already provide a good hint.

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Hong Kong Search and Social Media Workshop Apr 29-30

After I wrote about a seminar coming up in September, organized by SES, there’s another SEO event in town at the end of this month. The 2-Day Practical Workshop on Search Engine Marketing and Social Media tackles two of the hottest online marketing platforms to improve brand visibility and quality of business leads.

Backed by popular SEOMoz crew (Gillian Muessig, SEOMoz’s CEO and co-founder has confirmed attendance), this workshop — to be held on the 29-30 April at Excelsior in Causeway Bay — covers the following topics:

Beyond Traditional Search Marketing
Leveraging social media and accessing video & local search

Search Engine Optimisation
Maximising page rankings while harnessing real-time and universal search

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Search Engine Strategies Hong Kong Seminar in Sep 13-14

Search Engine Strategies, one of the pioneers in search marketing expos and conference organizers is coming to Hong Kong on September 14 and 15. Handled by the SES Advisory Board, whom I personally know a few folks, the seminar will cover basic, intermediate and advanced topics including PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization and usability.

The conference aims to provide necessary knowledge to marketing managers, SEO analysts, PPC analysts, media planner and buyers, webmasters, IT managers or anybody who wishes to learn more about search engine marketing.

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10 Most Read SEO Hong Kong Articles of 2009

Happy New Year from SEO Hong Kong!

Just before we put 2009 totally behind us, SEO Hong Kong presents its most read blog posts of that eventful year:

1. Giordano’s Online Shopping Site
A review of how Giordano organizes its website and implications on search engine marketing.

2. Broadway Electronics: When Competitor Steals Your Traffic
A brief examination on how a search for ‘broadway’ electronics queries displayed a competitor’s (Fortress’) website appearing on top of search results.

3. Learning from Langham Hotels Social Media Experience
A blog post that describes how a social media campaign transpired and explores how could such mistakes have happened.

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