10 Most Read SEO Hong Kong Articles of 2009

Happy New Year from SEO Hong Kong!

Just before we put 2009 totally behind us, SEO Hong Kong presents its most read blog posts of that eventful year:

1. Giordano’s Online Shopping Site
A review of how Giordano organizes its website and implications on search engine marketing.

2. Broadway Electronics: When Competitor Steals Your Traffic
A brief examination on how a search for ‘broadway’ electronics queries displayed a competitor’s (Fortress’) website appearing on top of search results.

3. Learning from Langham Hotels Social Media Experience
A blog post that describes how a social media campaign transpired and explores how could such mistakes have happened.

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Search Engine Ranking Factors From SEOMOZ

SEOMoz, an authority search engine marketing portal, has released findings of a study among search engine marketing professionals on top factors that influence search engine rankings.

Let’s identify some of these top factors (in order of importance).

Keyword Focused Anchor Text from External Links
This refers to the type of keywords used as hyperlinks from external sites that link to our pages. So if our page is about a blog on HSBC’s junk mail via special offers, a link from another website that uses similar terms such as “HSBC promotional offers” or “HSBC junk mail” helps my blog entry rank better on keyword search using related search phrases.

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Google Agency Toolkit: Helping Agencies Create and Optimize Online Campaigns

Sometime last week, Google decided to put up a page — looks like a delicious.com account with bookmarked of Google services — containing useful Google tools that agencies can use within a certain phase of search engine marketing campaign.

Google Agency Toolkit is a collection of tools classified according to the different stages (planning, placement, creation and measurement stages) of an online marketing campaign.

Plan – Helps you uncover ideas and insights for your marketing strategies.

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• Google Ad Planner – Helps you identify which sites your visitors go
• Google Insights for Search – Helps you find out what keywords visitors from certain countries are using
• Google Blogsearch – Helps you determine what people are talking about in the blogosphere

Forum Authors, Posts in Google Search Results

Just wondered again if this is a new feature or an old one I failed to recognize in the past.

Google now displays forum pages on search results with number of post authors, post threads, and the date of last post. A few examples are shown below.

Examples are from Google Groups and Mozilla’s forums but I also see the same for DigitalPoint and HighRankings forums. However, I am not sure if this is automatic for all forums.

Overall this is a good feature to have. If I prefer threads that are long, I don’t have to click on those that have few or if I am interested in recent posts, I’ll pass on those thread links whose last post were four weeks ago.

Chinese University and Importance of non-www Redirection

Do you have a website? If yes, say it’s called domain.com. Does it serve the right page if you entered a www and non-www versions of it? On some occasions we see sites that are displayed only when we enter one type of URL. Otherwise, it doesn’t load up when we enter another variation of the URL.

Chinese University

For illustration purposes, let’s have a look at the website of Chinese University of Hong Kong. It has an internet address of www.cuhk.edu.hk so when you enter this URL you will find the site gets redirected to www.cuhk.edu.hk/v6/en/ (a topic that’s warrants another blog post) which is fine. But the issue I want to point out is that when you enter cuhk.edu.hk the server can’t quite figure out displaying the same page and instead, issues the error page.

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