Site Speed Now A Google SEO Priority

Google continues to look at user experience in delivering search results. In the past, we noticed results that include photos, videos or news feeds for a certain search query. Then we observed that search results are based on where the search query originated. Now, we hear Google emphasize user experience again through website loading speed, same as what I wrote late last year. It’s no brainer that we prefer to visit websites that load quickly over those that display elaborate splashy intros before we see what we’re looking for. And Google sees this as a vital element in rewarding fast loading websites with more prominent search engine rankings.

Photo credit: http://www.flickr.com/photos/jimshannon/

Why Site Speed is Important to Google
As Google’s Amit Singhal would explain,

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Octopus Rewards: Using Multiple URLs To Your Advantage

Many corporations own websites. But behind the domain names that hold these websites, there are possibly many other domains related to their brands. For example, Coca Cola, the beverage giant has a website at coca-cola.com. But it also owns plenty of other domains like coke.com, cocacola.com, and brand-related domain names to ensure the website captures all possible references to the popular brand or even associations with the products they do or products they make. That’s an ideal case of handling domain names.

While certain brands require a separate domain name and hold a different website to handle a distinct audience — just like cocacolazero.com or dietcoke.com — those that are deemed similar should be handled in systematic way. And to me, that means using them to the owner’s advantage.

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