Aspiring social media practitioner and in urgent need of inspiration indispensable source of social media “strategy” to propose to clients? Fret no more, as a website developed by a UK branding company provides you with a handy strategy, one page reload at a time. Built by Mike Phillips, a social media and engagement planner at a [...]
Continue reading WTF Is My Social Media Strategy: Random Social Media Strategy Generator10. June 2010
In its effort to save itself from further trouble, BP is employing search engine marketing as a PR tool. Yes, search engine marketing can be used as a reputation management device, even if it’s not sustainable or long term solution. I posted an entry about the benefits of having multiple pages appearing on the same [...]
Continue reading Google Oil Spill Aid: BP’s Expensive AdWords Campaign31. May 2010
Contextual advertising is a form of advertising where ads are displayed on a website based on its content. These ads are served by automated systems which try to display them on relevant pages. Google AdSense is one example, where ads are related to the words found within the content of a page. This type of advertisement [...]
Continue reading CNN’s Version of Contextual Ads Gone Wrong3. May 2010
Question: Is it okay to launch multiple websites of the same content? Answer: Yes, if it serves your objective(s). Some sites have specific reasons to setup multiple domains with identical content. But there is only one reason that will convince me of their necessity. In case two domains representing the same content appear on search results, [...]
Continue reading Benefit of Having Multiple Domain Names With Similar Content2. May 2010
It did not take long for Baidu to show everyone it benefited from Google’s widely publicized departure from China operations earlier this year. The Chinese search engine giant announced its unaudited first quarter earnings that indicated an increase of more than half of its earnings in the past year. First quarter revenues hit 1.294 RMB, 59.6 [...]
Continue reading Baidu Starting to Reap Gains of Google’s China Exit
5. August 2010
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