Jan 27

2012

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In Hong Kong Business

The Bad Side of Getting Inbound Links from Client Websites

Attention web design companies. If you are fond of putting your link at the footer section of websites you built, make sure you ensure the website is thoroughly tested and error-free when tested. And if installed with content management system, make sure that pages will not display undesirable content even when client’s designated staff makes crazy updates.

Otherwise, you’re simply showcasing inept workmanship. (If you don’t know what I mean, take a look at the lower right portion of the screen capture above.) While the link helps you in your SEO efforts, the appearance of your brand in that odd page displayed might just drag your profile down.

Oct 14

2011

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In Hong Kong Events

BarCamp Hong Kong 2011

For the first time since it was first held in Hong Kong in 2007, I will be joining BarCamp, a gathering of enthusiasts not necessarily like-minded but collectively embrace the culture of open learning.

Photo credit: www.yopyblog.com

Described as “an ad-hoc “unconference” born from the desire for people to share and learn in an open environment”, BarCamp provides a platform for people to share, learn or both without the formalities quite common in organized conferences. That means you may a master of iPhone app development but nobody’s going to prevent you from sharing your passion for landscape photography. Predictably, I shared about search marketing in 2007.

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Sep 09

2011

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In Hong Kong Business

How to Become a Preferred SEO Client

Working with different clients from a diverse set of backgrounds, interests and personalities, there are times we are tempted to put preference for one over the other. While I make sure I treat every client fairly, regardless of how they behave, there are things that help us take the extra step.

Spending
When I was at the agency, I was sometimes told to provide extra attention to bigger clients. Although I think it’s unfair — signing smaller contracts do not mean some clients are relegated to second priority projects — the reality is bigger clients help us take a breathe of relief knowing that there’s something that keeps us busy for a while. But happiness at work can’t be bought with money, so bigger clients don’t automatically translate as favorite clients.

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Apr 24

2011

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In Google Analytics, Google Maps, Hong Kong Business

How to Track Offline Campaigns for Local SEO

Google has been more caring when it comes to accommodating search queries that contain local modifiers. In the past when someone uses location + keyword, Google tries to find results based on conventional means. That is, look for the pages that match based mainly on the presence of these keyword combinations, and to a later extent, relevance of inbound links and anchor text.

Effective advertising: Hong Kong MTR can use such campaign to help discourage last second dash on closing doors. Source: thepirata.com

Effective advertising: Hong Kong MTR can use such campaign to help discourage last second dash on closing doors. Source: thepirata.com

Now Google serves results more geared towards local flavor. The search engine giant is increasingly focusing on serving local results and local modifiers are sometimes not even a necessary part of search queries.

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Apr 12

2011

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In Google, Hong Kong Business, Internet Tools, Personal Links

Google vs Norton: Somebody Must Be Telling a Lie!

Google search engine gives us the links to sites based on our search query. But if for some reason Google deems your computer could be compromised by clicking on the link, it issues a text warning beside the link you’re about to click: This site may harm your computer or The site may be compromised. In that way, should you decide to follow your instinct and your machine gets infected, Google can only say, “I told you”.

liar

But what if you don’t only follow your instinct, you also follow someone else’s recommendation?

Continue reading Google vs Norton: Somebody Must Be Telling a Lie!