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WTF Is My Social Media Strategy: Random Social Media Strategy Generator

5. August 2010

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Aspiring social media practitioner and in urgent need of inspiration indispensable source of social media “strategy” to propose to clients? Fret no more, as a website developed by a UK branding company provides you with a handy strategy, one page reload at a time. Built by Mike Phillips, a social media and engagement planner at a [...]

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Google Oil Spill Aid: BP’s Expensive AdWords Campaign

10. June 2010

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In its effort to save itself from further trouble, BP is employing search engine marketing as a PR tool. Yes, search engine marketing can be used as a reputation management device, even if it’s not sustainable or long term solution. I posted an entry about the benefits of having multiple pages appearing on the same [...]

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CNN’s Version of Contextual Ads Gone Wrong

31. May 2010

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Contextual advertising is a form of advertising where ads are displayed on a website based on its content. These ads are served by automated systems which try to display them on relevant pages. Google AdSense is one example, where ads are related to the words found within the content of a page. This type of advertisement [...]

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Benefit of Having Multiple Domain Names With Similar Content

3. May 2010

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Question: Is it okay to launch multiple websites of the same content? Answer: Yes, if it serves your objective(s). Some sites have specific reasons to setup multiple domains with identical content. But there is only one reason that will convince me of their necessity. In case two domains representing the same content appear on search results, [...]

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Baidu Starting to Reap Gains of Google’s China Exit

2. May 2010

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It did not take long for Baidu to show everyone it benefited from Google’s widely publicized departure from China operations earlier this year. The Chinese search engine giant announced its unaudited first quarter earnings that indicated an increase of more than half of its earnings in the past year. First quarter revenues hit 1.294 RMB, 59.6 [...]

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