Many corporations own websites. But behind the domain names that hold these websites, there are possibly many other domains related to their brands. For example, Coca Cola, the beverage giant has a website at coca-cola.com. But it also owns plenty of other domains like coke.com, cocacola.com, and brand-related domain names to ensure the website captures [...]
Continue reading Octopus Rewards: Using Multiple URLs To Your Advantage5. December 2009
I am a subscriber of South China Morning Post. As it adheres to subscription-based business model as opposed to relying it all on advertisers, I need to pay before I can read news stories. I remember my renewal period is every March but yesterday I received a new email from SCMP asking me to renew my [...]
Continue reading SCMP Email Marketing: When Campaigns Reach Dead End27. November 2009
No doubt, Ajisen Ramen is my favorite Japanese restaurant in Hong Kong. When I’m seated, I seldom change my combo order of Tenderous Rib Ramen and Garlic Beef and every time I leave the shop, there’s always that feeling of having a great meal. Ajisen Ramen has a website that provides list of menus and shop [...]
Continue reading Ajisen Ramen Hong Kong: Understanding Language of Your Audience21. November 2009
How do website owners attract advertisers? The first thing that comes to mind is provision of unique, consistent content that’s useful to the advertiser’s target audience. This is quite subjective and also we find many similar sites in Hong Kong competing for attention. I wonder if the next step is.. grab an unsuspecting journalist and [...]
Continue reading Basic Web Analytics for Hong Kong City Guide Websites20. November 2009
To all paid search professionals on a lookout for a new career, hear me out. One client of mine, an established multinational agency, is looking for paid search experts to take over new projects for recently won projects. The job location is in Hong Kong. No mention about relocation allowance for non-Hong Kong applicants. Basic tasks [...]
Continue reading Paid Search / PPC / SEM Jobs in Hong Kong
27. January 2010
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