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Go To Search Engine Forums Than Pay For Incompetent SEOs

11. July 2009

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If you think the title is an apparent swipe at certain search engine optimization professionals who make money by charging fees yet resort to online forums and ask SEO questions, then you got it right buddy. There’s a story about one SEO guy named Gary from Manchester going to Google Webmaster forums and asked questions [...]

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Learning from Langham Hotels Social Media Experience

26. May 2009

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It’s unfortunate that Langham Hotels’ Big Deal social media marketing campaign was supposed to generate buzz and positive spin but yielded catastrophic results. Initial reaction was good, as claimed by organizers, but turned sour and generated uproar among certain groups in Hong Kong, claiming the campaign was executed to promote the hotel at the expense [...]

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How Not To Project Your Brand Online

21. May 2009

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Reputation can be a key to success or ruin the whole business. If we have a website, we better ensure it does us a favor and not blemish our image. Especially if we try to preach otherwise. This is what could happen to a website of a marketing company in Hong Kong that aims to promote [...]

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Hyves: Strange Way To Check Google Penalty

21. January 2009

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Mediadonis reports that there is a new way, albeit strange, weird (or whatever you may call it), to check if a site is penalized or banned by Google. To find out just use the word “hyves” as a subdomain of your website so that if you manage example.com, enter hyves.example.com. Yes, you’d say that it doesn’t [...]

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Importance of Google Sitemaps

16. June 2008

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One of a client I am working now is a brochure site of a popular electronics brand. Within its product pages are several URLs that represent various colors of a certain model. Instead of displaying a page that features JavaScript-powered color selector, several pages belong to one specific product model. The way URLs were structured [...]

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