Google Oil Spill Aid: BP’s Expensive AdWords Campaign
In its effort to save itself from further trouble, BP is employing search engine marketing as a PR tool. Yes, search engine marketing can..
Reputation Management
Japan Quake, Tsunami and PR Disasters
The massive quake that shook Japan, along with the tsunami it generated, and the potential nuclear meltdown, has both devastated a..
CNN’s Version of Contextual Ads Gone Wrong
Contextual advertising is a form of advertising where ads are displayed on a website based on its content. These ads are served by..
Benefit of Having Multiple Domain Names With Similar Content
Question: Is it okay to launch multiple websites of the same content? Answer: Yes, if it serves your objective(s). Some sites have specific..
Opinion for Sale: Trust in Social Media Eroding?
It seems that while many businesses are pinching traditional marketing budget to accommodate social media, consumers have started showing..
