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Google Oil Spill Aid: BP’s Expensive AdWords Campaign

10. June 2010

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In its effort to save itself from further trouble, BP is employing search engine marketing as a PR tool. Yes, search engine marketing can be used as a reputation management device, even if it’s not sustainable or long term solution. I posted an entry about the benefits of having multiple pages appearing on the same [...]

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CNN’s Version of Contextual Ads Gone Wrong

31. May 2010

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Contextual advertising is a form of advertising where ads are displayed on a website based on its content. These ads are served by automated systems which try to display them on relevant pages. Google AdSense is one example, where ads are related to the words found within the content of a page. This type of advertisement [...]

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Benefit of Having Multiple Domain Names With Similar Content

3. May 2010

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Question: Is it okay to launch multiple websites of the same content? Answer: Yes, if it serves your objective(s). Some sites have specific reasons to setup multiple domains with identical content. But there is only one reason that will convince me of their necessity. In case two domains representing the same content appear on search results, [...]

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Opinion for Sale: Trust in Social Media Eroding?

7. April 2010

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It seems that while many businesses are pinching traditional marketing budget to accommodate social media, consumers have started showing lack of trust on messages carried by the medium. In recent years, social media phenomenon exploded, riding high with the trustworthiness of friends. The holy grail of marketing appears to be found in the minds of [...]

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Go To Search Engine Forums Than Pay For Incompetent SEOs

11. July 2009

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If you think the title is an apparent swipe at certain search engine optimization professionals who make money by charging fees yet resort to online forums and ask SEO questions, then you got it right buddy. There’s a story about one SEO guy named Gary from Manchester going to Google Webmaster forums and asked questions [...]

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