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WTF Is My Social Media Strategy: Random Social Media Strategy Generator

5. August 2010

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Aspiring social media practitioner and in urgent need of inspiration indispensable source of social media “strategy” to propose to clients? Fret no more, as a website developed by a UK branding company provides you with a handy strategy, one page reload at a time. Built by Mike Phillips, a social media and engagement planner at a [...]

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Google Oil Spill Aid: BP’s Expensive AdWords Campaign

10. June 2010

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In its effort to save itself from further trouble, BP is employing search engine marketing as a PR tool. Yes, search engine marketing can be used as a reputation management device, even if it’s not sustainable or long term solution. I posted an entry about the benefits of having multiple pages appearing on the same [...]

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195M Young Chinese Netizens Spend Time Online On Music, Games, Video

28. April 2010

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According to the annual China Internet Network Information Center (CNNIC) report “2009 Report on the Behavior of China’s Young Internet Users”, the number of young Chinese Internet users — those who are younger than 25 — rose almost 17 percent to 195 million from the end of 2008 to 2009. In addition, this group accounts [...]

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Opinion for Sale: Trust in Social Media Eroding?

7. April 2010

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It seems that while many businesses are pinching traditional marketing budget to accommodate social media, consumers have started showing lack of trust on messages carried by the medium. In recent years, social media phenomenon exploded, riding high with the trustworthiness of friends. The holy grail of marketing appears to be found in the minds of [...]

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Ways to Measure Social Media Campaigns

13. March 2010

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Just like any other online marketing campaign, we all want social media to provide us with proven results more than the hype everyone seems to be touting it. It’s no surprise that social media is getting a ton of attention. Social media helps increase brand awareness, improve visitor traffic, generate leads, convert into sales and [...]

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