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Click Through Rates for Top Search Engine Rankings

29. May 2010

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We may always assume that top ranking results on search engine queries get more exposure. And that’s not just guess work; heat map studies show that search engine users are likely fixated towards top results that are located towards the top left section of search results. (Sometimes, its proximity can vary as maps, news, images, [...]

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Google Includes Location Information on Search Results?

19. December 2009

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It seems that Google selectively displays location of where content of its search results is based. A search for “get sitelinks google” via Google Spain yields a page from SEO Hong Kong. But if you look at the URL details, you’ll see extra information that’s definitely not found within the URL of the search result. That [...]

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Google Thinks My Page Title Sucks

27. November 2009

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Page titles are important elements to optimize for search engine results. I guess most webmasters are aware of this. The more targeted our page titles, the better. More targeted page title means it contains main keywords / phrases about the topic of the page. It also means picking the right keywords / phrases that target [...]

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Slow Loading Pages Might Get Lower Search Rankings

17. November 2009

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Early last year, I wrote about how Google AdWords Quality Score uses page load as a basis for scoring. Loading time obviously affects user experience and a slow loading web page could mean a crank web infrastructure or a poorly maintained unstable website. Such paid search factor may also be included in evaluating pages for [...]

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5 Advantages of Outsourcing Search Engine Marketing

12. September 2009

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I hope you read my previous post about the advantages of performing search engine marketing in-house. It highlights cost and long term benefits. But what about short-term and best results? Why don’t we take a look at the advantages of handing our search engine marketing to vendors or agencies.   Experience and expertise Search engine marketing is a [...]

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