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Click Through Rates for Top Search Engine Rankings
We may always assume that top ranking results on search engine queries get more exposure. And that’s not just guess work; heat map studies show that search engine users are likely fixated towards top results that are located towards the top left section of search results. (Sometimes, its proximity can vary as maps, news, images, [...]
Continue reading Click Through Rates for Top Search Engine RankingsGoogle Includes Location Information on Search Results?
19. December 2009
It seems that Google selectively displays location of where content of its search results is based. A search for “get sitelinks google” via Google Spain yields a page from SEO Hong Kong. But if you look at the URL details, you’ll see extra information that’s definitely not found within the URL of the search result. That [...]
Continue reading Google Includes Location Information on Search Results?Google Thinks My Page Title Sucks
27. November 2009
Page titles are important elements to optimize for search engine results. I guess most webmasters are aware of this. The more targeted our page titles, the better. More targeted page title means it contains main keywords / phrases about the topic of the page. It also means picking the right keywords / phrases that target [...]
Continue reading Google Thinks My Page Title SucksSlow Loading Pages Might Get Lower Search Rankings
17. November 2009
Early last year, I wrote about how Google AdWords Quality Score uses page load as a basis for scoring. Loading time obviously affects user experience and a slow loading web page could mean a crank web infrastructure or a poorly maintained unstable website. Such paid search factor may also be included in evaluating pages for [...]
Continue reading Slow Loading Pages Might Get Lower Search Rankings5 Advantages of Outsourcing Search Engine Marketing
12. September 2009
I hope you read my previous post about the advantages of performing search engine marketing in-house. It highlights cost and long term benefits. But what about short-term and best results? Why don’t we take a look at the advantages of handing our search engine marketing to vendors or agencies. Experience and expertise Search engine marketing is a [...]
Continue reading 5 Advantages of Outsourcing Search Engine MarketingSEO Hong Kong on Facebook
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