Comments on: Is IKEA Hong Kong A Real IKEA?

By: Izzie Nutz

Izzie Nutz — Tue, 02 Mar 2010 13:38:31 +0000

What is real anymore? Calvin Klein is 100% licensed. So is Pierre Cardin. Most restaurant chains are franchised, even in the US. What is the boundary of real?

By: Mail Entries

Mail Entries — Mon, 16 Nov 2009 10:15:06 +0000

Thanks for the sharing. We were looking for this!

By: Robert Baum

Robert Baum — Thu, 09 Jul 2009 11:24:56 +0000

Most companies localize their marketing efforts. What you see is a reflection of how IKEA wants to attract the people in your area. Not everything is vertical as you pointed out.

By: Alex Hau

Alex Hau — Wed, 08 Jul 2009 08:23:41 +0000

From what I understand IKEA Hong Kong is a part of the Jardines Group. They probably licensed the name and products similar in ways of franchising.

So no, IKEA HK is probably not the real IKEA. (just like how Starbucks in HK is a joint venture between Maxim HK and Starbucks in the U.S. BTW, Maxim also belongs to Jardines as is 7-Eleven, Mannings, Wellcome, Pizza Hut, Hongkong Land, Mandarin Oriental, etc.)

By: Alex Hau

Alex Hau — Wed, 08 Jul 2009 08:19:22 +0000

From what I understand IKEA Hong Kong is a part of the Jardine group. They probably licensed the name and products similar in ways of franchising.

So no, IKEA HK is not the real IKEA.