Comments on: Learning from Langham Hotels Social Media Experience

By: Unwanted cockpit photos tarnish Cathay Pacific’s reputation | Asian Correspondent

Thu, 27 Oct 2011 03:57:55 +0000

[...] that also brought public relations disaster to well-known brands such as Domino’s Pizza, Langham Hotels, Kenneth Cole and yes, fellow airline corporation [...]

By: Social Media Week in Hong Kong 2011

Social Media Week in Hong Kong 2011 — Thu, 10 Feb 2011 12:50:24 +0000

[...] to 15 days in jail. And in 2009, a hotel shut down its online promotion after the public expressed outrage through social media over videos that depict Hong Kong in a negative way. It seems — at least in the details I [...]

By: 明日甘心

明日甘心 — Sat, 29 May 2010 00:36:18 +0000

This is a nice executive summary you have got there. Thank you for your insightful sharing. Wonder if I could link your wonderful story on my blog, so that more readers may have a chance to learn from your insight ^^ of course, your full credit will be properly addressed on my blog too

By: Elmer W. Cagape

Elmer W. Cagape — Mon, 05 Apr 2010 10:36:43 +0000

No problem Gerry, you can proceed.

By: Gerry

Gerry — Thu, 01 Apr 2010 13:19:37 +0000

elmer…am coming to HK v soon for a PR event. Like to reference this case study. You okay with that? Can you contact me with more details. Thx

By: charles Webber

charles Webber — Wed, 17 Jun 2009 10:01:10 +0000

Langham hotel in HK,

What an insult to the local people, customers , guests and of course EMPLOYEES.

Understand where you are living ,working and making a salary, do not look down on other CULTURES and PEOPLE.

A very poor performance of a HK based hotel company.

Who is RESPONSIBLE???? Did the top brass of LANGHAM approved this Videos????

By: Langham vids removed from Youtube - The Dark Side - the other side of Hong Kong

Langham vids removed from Youtube - The Dark Side - the other side of Hong Kong — Tue, 16 Jun 2009 17:03:29 +0000

[...] trade website reported about their gigantic screw up. That’s in addition to other sites/blogs here, here and here. But do not despair, oh students of viral marketing/sensation seekers/angry [...]

By: creative freelance

creative freelance — Sat, 13 Jun 2009 21:14:07 +0000

Good publicity or bad publicity translates into bad advertising or good advertising. For a big spending advertiser it means boom or bust. Good advertising does one thing that bad advertising can't: make your consumer feel good about the service or product. Bad advertising destroys your business. Bad advertising can be due to one of the obvious reasons 1). bad art direction 2).bad copywriting; 3). an ignorant, pushy client 4). an arrogant, tight client who think they can art direct and copywrite 4). misinformed marketing strategy.

By: AG

AG — Thu, 11 Jun 2009 21:45:37 +0000

I think it was a good campaign, they reached the objective of "viral" people are talking about it, but… it was the other direction than they have anticipated.

By: PY

PY — Wed, 03 Jun 2009 20:45:12 +0000

you are right – the problem was in the planning and more specifically in the staffing. Honestly if marketers were not a bunch of expats who after being in Hong Kong for years still cannot say more than two words of Cantonese, this would never have been a problem.

If the hotel wants to make money on old colonial style and appeal to foreigners by stepping on locals toes that's fine but I fear this is increasingly a losing proposition.

Hire some Chinese for heaven's sake.