Singapore Internet Users Behavior Report 2009
Big Social Network, Entertainment Fans
comScore released its first findings on Singapore Internet scene. The report includes a list of most visited online properties as measured by comScore World Metrix service, and top search properties, based on the comScore qSearch service.
- In February 2009, more than 2.5 million people aged 15 and above accessed the Internet from home and workplace.
- The same number of people viewed an average of 1,785 pages of Web content and spent about 21 hours online.
- Online communication, entertainment, and social networking sites top the list of how users were most likely to spend their time
- Singaporeans spend 14% of their time on Entertainment category, which covers websites such as YouTube and Mediacorp.
- Social networking accounted for 8% of time Singaporeans spend online.
Based on Time Spent February 2009
| Minutes Spent | |
|---|---|
| Total Internet | 100% |
| Instant Messengers | 24.2% |
| Entertainment | 13.8% |
| Social Networking | 8.0% |
| 5.7% | |
| Online Gaming | 2.4% |
| Search/Navigation | 2.3% |
| Blogs | 2.1% |
| Business/Finance | 1.9% |
| Community | 1.5% |
| News/Information | 1.3% |
| All Other Categories | 37.0% |
Data excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
Source: comScore
