A good content only serves half its purpose — and can’t be called good — if it’s viewed and shared by your intended audience.
That is why it is important to promote this content at certain channels in hopes that whoever sees such content will share it to others, thereby expanding its reach and benefiting not only the article, but also you, as the content creator.
There are many ways to promote content across a targeted stream of audience. Facebook fan page is one. But just as explained, if you don’t have enough audience (fans or likers as more appropriate labels) to view your content, it’s less likely going to get viral UNLESS a) article has great wow effect, such as infographics, that easily attract attention or b) your audience are power users that even the simplest of posts get shared unto their own timelines. That means you need to exert effort to attract people to like the page, and most likely paying Facebook ads achieves this objective fairly quickly.
Beyond Facebook, there are other channels we can use to promote content. Google Plus is another prime example of a growing social media tool that not only helps share content but also push it on search engine results by way of social signals. Outbrain is another tool, albeit paid, to help promote articles into the web as they get inserted at the bottom of news and article content on popular websites like Time, Rolling Stone and CNN. (A few Outbrain alternatives are outlined here.)
Yet, another one is StumbleUpon’s Paid Discovery tool.
StumbleUpon has been helping good quality content (images, videos, articles) get promoted for free over the years. But as expected, premium services as part of its business model is aimed at helping articles get higher traction on certain topics through better ranking than typical submissions.
Creating a StumbleUpon Paid Discovery account:
Once our campaign gets approved (unless I violate the terms I “read” during signup, I see no reason why it gets disapproved), we should start to see data displayed across the dashboard. I have signed up and promoted an article. I’ll update this post once I have enough data gathered from this campaign.
Tagged StumbleUpon Ads