If you are interested in developing your internal personnel to implement search engine friendly websites, you may want to consider attending SEO Hong Kong's SEO classes.

Classes are ideal for web developers, web designers, website owners and managers, content developers, digital agency professionals and university students. Each class is customized every intended audience so you expect to learn what you need to learn.

A sample outline consists of the following topics:

Introduction to Search Marketing
* What is SEM, SEO and PPC
* How Search Engines Work
* Important Search Engines
* How Search Engines Reach Our Pages
* How Search Engines Evaluate Our Pages

Keyword Research
* Keyword Research Overview
* Tools for Keyword Research
* How to Evaluate Keywords for Your Website
* How to Integrate Keywords for Your Content
* Hands-on: Performing Actual Keyword Research

Technical SEO Considerations
* Overview
* What Are Coding Best Practice for Developers
* How to Make Search Engine Friendly Websites
* Best Practice Techniques for Revamped Websites
* Avoiding Common Spider Traps
* Using Robots.txt and XML Sitemaps
* Hands On: Identifying Technical Problems on A Website

Optimizing Our Content For Search Engines
* Important Elements For Search Engine Spiders
* How To Integrate Keyword Research With Content Development
* How To Optimize Existing Pages and Creating New Content
* Hands On: Developing Content for A Website Using Effective Titles and Descriptions

Measuring Goals
* Importance of Measuring The Performance of Our Websites
* How to Identify Our Website Goals
* Tools That Help Us Monitor Our Website
* Hands On: Setting Up Goals Using Google Analytics

Summary and Further Notes
* Best Practice SEO
* SEO Checklist

Timing
Lessons typically last for 3 hours.

Venue
For ease and convenience, lessons are typically held at client nominated conference or training rooms. Otherwise, SEO Hong Kong will arrange a suitable venue for the client.

Pricing
Contact SEO Hong Kong for more details. Discounts will be offered for groups of 3 or more participants. Discounts will also be offered to SEO clients of SEO Hong Kong.