10 Lessons to Learn About Paid Search

Tuesday, March 25, 2008 – 1:00 PM EDT
Speaker: David Szetela, Clix Marketing

Managing a pay-per-click campaign can be one of the trickiest aspects of an online marketing campaign. Do it right, the pay-off can be huge. But it’s a competitive, complex process – that could cost you more than you’d bargained for.

In this webcast, PPC industry expert David Szetela will share what he’s learned over years of managing paid search campaigns. He’ll discuss mistakes made, pitfalls to avoid, and the lessons he’s learned about pay-per-click advertising. From keyword research to the art of writing persuasive ad copy – to testing and refining landing page concepts, Szetela will share ten key lessons that will help you in your own paid search campaign. No matter how much you’re currently spending on paid search – large budget or small, you’re bound to learn from his experience.