According to the annual China Internet Network Information Center (CNNIC) report “2009 Report on the Behavior of China’s Young Internet Users”, the number of young Chinese Internet users — those who are younger than 25 — rose almost 17 percent to 195 million from the end of 2008 to 2009. In addition, this group accounts for 51 percent of all Internet users in China. There’s also a 24 percent increase in mobile phone usage to access the Web; currently, 74 percent of these youngsters access the Web through phones.
Young Chinese Internet users spend lots of time on gaming. Photo credit: http://www.flickr.com/photos/randomwire/
More highlights from the CNNIC survey:
- Internet penetration for China’s young population now stands at 54.5 percent.
- The group now spends 16.5 hours online per week — up two hours from 2008 figures.
- Online music (88%), gaming (77%) and video (67%) are the top things young Chinese Internet users do online.
- Instant messaging is the most favored communications platform, used by 77 percent of poll respondents.
- 69 percent of those interviewed said they used blogs, and 51 percent are on social networking sites.