195M Young Chinese Netizens Spend Time Online On Music, Games, Video

According to the annual China Internet Network Information Center (CNNIC) report “2009 Report on the Behavior of China’s Young Internet Users”, the number of young Chinese Internet users — those who are younger than 25 — rose almost 17 percent to 195 million from the end of 2008 to 2009. In addition, this group accounts for 51 percent of all Internet users in China. There’s also a 24 percent increase in mobile phone usage to access the Web; currently, 74 percent of these youngsters access the Web through phones.

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Young Chinese Internet users spend lots of time on gaming. Photo credit: http://www.flickr.com/photos/randomwire/

More highlights from the CNNIC survey:

  • Internet penetration for China’s young population now stands at 54.5 percent.
  • The group now spends 16.5 hours online per week — up two hours from 2008 figures.
  • Online music (88%), gaming (77%) and video (67%) are the top things young Chinese Internet users do online.
  • Instant messaging is the most favored communications platform, used by 77 percent of poll respondents.
  • 69 percent of those interviewed said they used blogs, and 51 percent are on social networking sites.