I am Elmer, founder of this website, and currently employed as an SEO Manager at Resolution Media based in Sydney, Australia.
This website served the same way as it began when I wrote down my thoughts and ideas about search engine optimization and digital marketing in general.
I started my career as a web developer, out of my fascination with the Internet, and need to be online (to get the perks of surfing the web and chat with friends, to be honest). The job required long hours, especially before the site launch, something I wasn’t so pleased with. Thankfully, a serendipitous event took place when I had a chat with my former manager, Marcus.
“We build websites, but they don’t necessarily get found on Google,” I lamented, and promised to “experiment” with an existing client. After a week, I saw some excellent results, to Marcus’ amazement. And that’s how I transitioned to another career path. SEO wasn’t well-known yet, so I agreed to change my title from Web Developer to a quirky name: Marketing Engineer. I had an interest in writing, so I thought a career on SEO couldn’t be better with both interest in tech and content.
That was when I decided to start this blog, initially expressing my thoughts about the online chatter on SEO. This led me to establish the name of this blog as a business, speak in conferences, universities, and digital meetups, and later started to take on clients of my own. Recently, I made a return to agency life, taking up SEO roles at Ogilvy, Mindshare, and Resolution Media.
I have worked individually and in team collaboration in the past and present with these exceptional clients.
- City Garden Hotel
- Delta Airlines
- Emirates Hotels & Resorts
- Executive Homes
- Fitness First
- Harbour Plaza Hotels
- Hong Kong Disneyland
- Hong Kong Gold Coast Hotel
- Hong Kong Trade Development Council
- H&R Block
- Marriott Hotels
- New York Life
- Peninsula Hotels
- Regal Hotels International
- Royal Pacific Hotel And Towers
- Shangri-La Hotels
- South China Morning Post
- Sun Life Financial
- Swire Properties
- Tourism Australia
- Xinhua Finance
Introducing SEO – BarCamp Hong Kong
Yahoo! Hong Kong (Dec 2007)
Developers and Designers: Make Your Website Visible In Search Engines
Central, Hong Kong (Mar 2009)
SEO and Web Analytics
SES Conference Hong Kong (Sep 2010)
How to Make Good Use of SEO in Internet Marketing?
City University of Hong Kong (Nov 2010)
SEO and Its Place in Digital Marketing
Hong Kong University of Science and Technology (Aug 2017)
Web Watch: Ben & Jerry’s vs. G2000
The Problem With Property
The Pitch HK Blog
Disclaimer: Blog content is from my thoughts and not endorsed nor influenced by my employer.