At Aegis Media Asia-Pacific Digital Workshop

I happen to be at Harbour Plaza Hong Kong these past few days to attend a workshop on Search Engine Marketing organized by Aegis Group plc and participated in by folks from Carat, Isobar and iProspect. The gathering marks the initial action brought about by Isobar’s effort to launch iProspect in Asia-Pacific region.

Among the prominent speakers is iProspect’s founder Fredrick Marckini and Paul Wilson who discussed about winning search business.

It’s interesting that I begin to see a synergy between ad agencies through their digital media branches and search engine marketing companies and exploit the importance of SEM not only on industries whose businesses are involved in pure e-commerce and transactional web sites. SEM can also be tapped in brand building in which iProspect was able to handle big name brands with respectable results.

I got to meet digital media people from the United States, Thailand, Taiwan, Korea, Malaysia, Hong Kong and Singapore. In a way it’s a good alternative to the usual thread responses I make at DigitalPoint and Search Engine Watch forums.