Baidu Controls 60.1% China Search Market Share in Q4 ’07
Baidu, as expected, led China’s search engine market in last year’s fourth quarter with a 60.1 percent share, research firm Analysys International said on Friday.
Google Inc came second with a 25.9 percent share, followed by Yahoo China with 9.6 percent, it said in a statement. The current number for Baidu is slightly lower than its third quarter market share where it cornered 61.5% of the market.
Baidu’s fourth-quarter market share was roughly unchanged from the previous quarter. Google, meanwhile, gained 2.2 percent in the fourth quarter from the third, and has launched a mobile short message search service.
China’s search engine market reached 946.6 million yuan ($131.3 million) in the fourth quarter — almost double from a year earlier — and was dominated by Baidu, Google and Yahoo China with a combined share of nearly 96 percent.
China had 210 million Internet users at the end of 2007, second only to the United States, and the population would become the world’s largest at the beginning of this year, Xinhua news agency said this month.