Chinese search engine leader Baidu.com (BIDU) announced that it had forged deals with several radio stations in China to provide free online listening service to Internet users.
Radio Alliance service allows users to search for and listen to real-time programs of radio stations in different parts of the country. The first batch of Baidu’s partners on this service are mainly music program providers.
In addition, Baidu will continue to develop more functions for the service, such as downloading, program ordering and program scheduling. A representative from Baidu says they will continue to develop more partners for the service and consider future collaboration with famous broadcasting service providers from both home and outside of China.