Baidu to Launch Social Networking Product?

Local media reported today that China’s leading search engine provider Baidu (NASDAQ: BIDU) is planning on launching its in-house social networking platform. According to the report, Baidu has now formed a partnership with China Education and Research Network (CERNET) to reach university students accessing Internet through CERNET’s over 20 million terminals across China. Baidu already offers various social products such as online forums and the WikiHow-like Baidu Knows. The launch of SNS product could add to the company’s social product offerings and enhance the site’s stickiness.