Bing Go: Bing Improves Its Search Engine Market Share

Microsoft search engine Bing has grown in popularity and this translated to increased volume of search queries and search engine market share as of August 2009. Bing increased its market share by 22.1 per cent month-over-month in August, making it the fastest growing search provider among the top 10.

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When I had my seminar a few weeks ago, someone asked what will be Bing’s impact on search engine landscape. My reply was that unlike Bing’s predecessors MSN Search and Live Search, Bing’s search results are more accurate and provide more options to users. It means Bing is a legitimate alternative to the dominant Google search.

One could ask what Microsoft too long to launch such search engine that’s definitely a contender amid Google’s dominance and Cuil and Wolfram Alpha’s more anticipated launches.

No doubt Google is still by far the dominant player in the Internet search market, but a more interesting piece of news in the latest search market share is that Microsoft’s Bing continues to increase its share of the U.S. search market, media metrics provider The Nielsen Company reports.

The latest figures from Nielsen show that, during August 2009, the number of queries handled by Bing increased by 22 percent compared to the previous month, and Bing has now cracked the double digit mark, accounting for 10.7 percent of all U.S. Internet searches, if one rolls in MSN Search and Windows Live search.

Top 10 Search Providers for August 2009, Ranked by Searches (U.S.)

Provider Searches (000) M-O-M % Growth Share of Searches
Total 10,812,734 2.9% 100.0%
Google Search 6,986,580 2.6% 64.6%
Yahoo! Search 1,726,060 -4.2% 16.0%
MSN/Windows Live/Bing Search 1,156,415 22.1% 10.7%
AOL Search 333,231 1.8% 3.1%
Ask.com Search 186,270 2.9% 1.7%
My Web Search 128,432 0.5% 1.2%
Comcast Search 50,328 -21.6% 0.5%
Yellow Pages Search 37,923 2.7% 0.4%
NexTag Search 31,830 0.4% 0.3%
Local.com Search 16,314 2.9% 0.2%

While this is news comes as both a vindication of Microsoft as a provider of quality search engine and a threat to Yahoo! Search especially that it now joins forces with Microsoft in challenging Google, it remains to be seen whether the momentum Bing enjoys will sustain.