China Search Engine Market Share in 2008

There seems to be no stopping the Baidu bandwagon in China as Baidu continued its dominance, according to China Internet Network In formation Center (CNNIC).

76.9% of search engine users in China choose Baidu as its first choice. Google captured 16.6 percent of Chinese search engine users last year, up from 14.3 percent the year before, China’s domain registry center said in the report released early March 2009.

The loyalty of first priority for Baidu search engine has hit 96 percent and other search engines have suffered decline of loyalty, in comparison with that in 2007.The number of Chinese users of search engin e has hit 203 million by the end of 2008, up 33.6 percent over 2007, according to the report.

More users stayed loyal to Baidu than to Google in 2008. Google retained around 80 percent of users from 2007 to 2008, much lower than Baidu’s 96 percent retention, the CNNIC report said.

Yahoo’s user share fell to 1.6 percent last year, the report said without elaborating. The report did not offer a corresponding figure from 2007.