Evaluating 404 Pages of Hong Kong Hotels Websites

Just for comparison, I thought it would be good to see how Hong Kong hotels stack up against each other in terms of displaying a page off a broken link or a mistyped URL in a browser. Having a well-built 404 Error page allows better user interaction and helps websites keep “lost” visitors from leaving the site.

I would like to classify these URLs accordingly.

Peninsula 404 Page
Peninsula Hotel: Status 200 OK
Grade: B-
Comment: English, Japanese and Chinese speakers should understand they’re lost. But search engines are lost because of the 200 OK status. Too bad I was part of this project.

Shangri-La 404 Page
Shangri-la Hotel: Status 200 OK
Grade: C
Comment: Would have been better if a list of Shangri-La Hotels and search form is placed.

Regal Hotel 404 Page
Regal Hotel: Status 404 Not Found
Grade: B-
Comment: Got it right, after several persuasions. I only wish they don’t have to ask visitors to make one more click.

Cosmopolitan Hotel 404 Page
Cosmopolitan Hotel: Status 404 Not Found
Grade: F
Comment: Don’t you see you’re missing your visitors who can’t complete typing a correct URL after getting the domain right?

Mandarin Hotel 404 Page
Mandarin Oriental: Status 404 Not Found
Grade: C
Comment: Everything went right, only to find the text confusing. The website pretends that any occurrence of 404 pages is caused by awebsite maintenance. This is funny.

Harbour Plaza 404 Page
Harbour Plaza Hotel: Status 404 Not Found
Grade: B+
Comment: Got it right with correct 404 status and advantage over Regal Hotel because it lists down links to all hotels.

Four Seasons 404 Page
Four Seasons Hotel: Status 404 Not Found
Grade: A-
Comment: Seems Four Seasons did its homework. My only wish is that it won’t encourage non-visitors to click the [Back] button, especially if it’s from another website with broken link.

Conrad Hotel 404 Page
Conrad Hotel Status 200 OK
Grade: C
Comment: It’s obvious someone has the intention to go to Conrad, but when she or he got lost along the way, names of other hotels showed up. Only phone numbers are available, which is a potential call waiting nightmare.

Marco Polo 404 Page
Marco Polo Hotel: Status 404 Not Found
Grade: D
Comment: I wonder if the webmaster was drunk or sleepy when he drafted this error message.

If you have tried to get to this page using a link that did not work, we would appreciate if you could submit your details below.

I looked below and found nothing and now I wonder how this affects the reputation of the Marco Polo brand.

Parklane 404 Page
Parklane Hotel: Status 404 Not Found
Grade: F
Comment: Park Lane customers, look for rooms elsewhere as I don’t see any sign of hotel by that name in this page.

Langham Hotels 404 Page
Langham Hotels: Status 404 Not Found
Grade: F
Comment: Sorry Langham Hotel, you’ve got nothing to show.

W Hotel 404 Page
W Hotel: Status 404 Not Found
Grade: A
Comment: At last I can say something nice. W Hotel displays correct status code, a more user friendly error message, plus some links (even if they’re not so related to W Hotel HK). I just hope people easily find connection between W Hotel and Starwood. Good work!

Luxe Manor 404 Page
Luxe Manor: Status 404 Not Found
Grade: D
Comment: The solitary voice tells us he is sorry. At least he offers to investigate.

Grand Hyatt 404 Page
Grand Hyatt Hotel Hong Kong: Status 404 Not Found
Grade: F
Comment: A big slap in the face for a popular hotel chain.

Novotel  Hotel 404
Novotel Hotel: Status 404 Not Found
Grade: D
Comment: Multiple messages with same meaning + Statement that seems to tell us we are morons (“This page is invalid”) + Consolation to the hotel by asking for a bookmark = Confusion