Just for comparison, I thought it would be good to see how Hong Kong hotels stack up against each other in terms of displaying a page off a broken link or a mistyped URL in a browser. Having a well-built 404 Error page allows better user interaction and helps websites keep “lost” visitors from leaving the site.
I would like to classify these URLs accordingly.
Peninsula Hotel: Status 200 OK
Comment: English, Japanese and Chinese speakers should understand they’re lost. But search engines are lost because of the 200 OK status. Too bad I was part of this project.
Shangri-la Hotel: Status 200 OK
Comment: Would have been better if a list of Shangri-La Hotels and search form is placed.
Regal Hotel: Status 404 Not Found
Comment: Got it right, after several persuasions. I only wish they don’t have to ask visitors to make one more click.
Cosmopolitan Hotel: Status 404 Not Found
Comment: Don’t you see you’re missing your visitors who can’t complete typing a correct URL after getting the domain right?
Mandarin Oriental: Status 404 Not Found
Comment: Everything went right, only to find the text confusing. The website pretends that any occurrence of 404 pages is caused by awebsite maintenance. This is funny.
Harbour Plaza Hotel: Status 404 Not Found
Comment: Got it right with correct 404 status and advantage over Regal Hotel because it lists down links to all hotels.
Four Seasons Hotel: Status 404 Not Found
Comment: Seems Four Seasons did its homework. My only wish is that it won’t encourage non-visitors to click the [Back] button, especially if it’s from another website with broken link.
Conrad Hotel Status 200 OK
Comment: It’s obvious someone has the intention to go to Conrad, but when she or he got lost along the way, names of other hotels showed up. Only phone numbers are available, which is a potential call waiting nightmare.
Marco Polo Hotel: Status 404 Not Found
Comment: I wonder if the webmaster was drunk or sleepy when he drafted this error message.
If you have tried to get to this page using a link that did not work, we would appreciate if you could submit your details below.
I looked below and found nothing and now I wonder how this affects the reputation of the Marco Polo brand.
Parklane Hotel: Status 404 Not Found
Comment: Park Lane customers, look for rooms elsewhere as I don’t see any sign of hotel by that name in this page.
Langham Hotels: Status 404 Not Found
Comment: Sorry Langham Hotel, you’ve got nothing to show.
W Hotel: Status 404 Not Found
Comment: At last I can say something nice. W Hotel displays correct status code, a more user friendly error message, plus some links (even if they’re not so related to W Hotel HK). I just hope people easily find connection between W Hotel and Starwood. Good work!
Luxe Manor: Status 404 Not Found
Comment: The solitary voice tells us he is sorry. At least he offers to investigate.
Grand Hyatt Hotel Hong Kong: Status 404 Not Found
Comment: A big slap in the face for a popular hotel chain.
Novotel Hotel: Status 404 Not Found
Comment: Multiple messages with same meaning + Statement that seems to tell us we are morons (“This page is invalid”) + Consolation to the hotel by asking for a bookmark = Confusion