Facebook apparently thinks that people who react — love, haha, wow, sad or angry — are in a deeper level of engagement compared to the old-fashioned Like.
As a result, the social media giant’s algorithms reward posts with more reactions by granting them with higher visibility in News Feeds. So getting more Reactions, all five of them share similar weight, will enhance content to appear more on user’s feeds.
“Over the past year we’ve found that if people leave a reaction on a post, it is an even stronger signal that they’d want to see that type of post than if they left a Like on the post,” according to Facebook. “So we are updating News Feed to weigh reactions a little more than Likes when taking into account how relevant the story is to each person.”
Unlike Like, which only requires on standard click to post, a Reaction is composed of five distinct feelings and user has to choose one of them. With this extra effort, Facebook considers Reactions as more important than Likes.
So now you can think of making posts more attract more reactions from viewers instead of hitting the standard Like button.