I didn’t encounter a small business owner that’s as frustrated as Gene Marks. At least that’s how he portrayed his article Tech Solutions that Your Small Business Can’t Use.
He confesses of having problems with many things, from vitamins to teeth whiteners. And the list doesn’t stop even when he goes online.
By listing ten technology solutions that doesn’t suit him well, one can easily portray him in a negative way. Among the things he said were bit of a scam is search engine optimization.
Search Engine Optimization
You mean for $5,000 I can get my company’s name on the very top of Google’s search results? Where do I sign? Many business owners have been fooled by the allure of search engine optimization [SEO] — and I’m one of them. I forked over a bunch of dough to a firm in California that promised to get my company’s name on “all the major search engines” when someone was looking for products that we sell. How did they plan to do this? I’m still not really sure, but it had something to do with spiders, black hats, and link farms. That should’ve been enough of a hint that witchcraft was involved. After a brief flirtation with page 47 of MSN’s search results, I gave up. SEO probably does the job for companies with oodles of money, but not for the typical small business.
It’s not only the search component he has gripes on. He also had his share of bashing of AdSense even if it was supposed to be AdWords. Haha, gotcha Gene.
John’s a pretty smart guy. He runs a company that sells specialty pet foods. He manages his own investments. He keeps an eye on his taxes. But I’ve found a way to turn John into a blithering idiot. I’ve asked him to figure out how to use Google’s (GOOG) AdSense profitably. Are you interested in a mind-numbing exercise? Give AdSense a shot. Or Yahoo SM or MSN AdCenter. Don’t you know how much to budget for “clicks” on your ad? Are you just a little suspicious as to who exactly is counting these “clicks” that conveniently turn into revenue for these companies? Like John, you’ve just entered the alternate universe of Internet advertising! Here’s a word of wisdom: Leave the mass-market advertising to Coke (KO) and Pepsi (PEP). Small business owners should stick to less mystifying forms of promotion.
I don’t know if he woke up on the wrong side of bed today when he wrote all his rants in a comprehensive way to discourage his fellow small business owners from using technology to help grow their businesses. He’s writing for MSNBC to discourage/mislead people.